In this new millennium, the most influential class in society is something Richard Florida calls the “Creative Class” who boost the economy not through financial ability or skill alone, but rather through their ideas.
Richard Florida has spent the past decade talking about the virtues of the Creative Class and its ability to drive economies. The Great Reset, his fifth book on the Creative Class takes a somewhat contrarian view on the current thinking on the economic recession. The view is contrarian in that it’s more optimistic, and rooted in a belief that members of the Creative Class have the skills and talent to lead the global economy out of the current economic crisis.
Richard Florida’s interview with Monday Morning (Mondag Morgen – magazine in Scandinavia) on his book, The Great Reset, the need to find new innovative ways out of the economic crisis and the challenges that a small country like Denmark is facing right now with growing global competition?
Richard Florida’s “Who’s Your City?” is a cool book that takes a look at the impact of where you live on your professional and social opportunities. Florida conducted research to understand what places attract entrepreneurial minds, how they do it, and its affect on the regions these places inhabit. He also takes a look at what cities represent the best opportunities to find a mate, start a family, be an empty nester, and retire.