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Richard Florida
by Richard Florida
Mon Aug 14th 2006 at 10:23am UTC

Bringing Style to Big Box Retail?

Mpreis, an Austrian grocery chain, uses architecture and design to impress its customers as they look for their veggies and such.

Sexysupermarket

According to website The Cool Hunter, “For the last 15 years Mpreis has commissioned talented up and coming architects to design their stores based on their individual locations. So instead of uninspired cookie cutter buildings dotted across the Austrian Alps the chain boasts unique and individually designed stores that are in harmony with their local environment.”

Is this type of focus on local communities and environments beyond the reach of mega-retailers like Wal-Mart, Target, and Costco?

(posted by David)

This entry was posted on Monday, August 14th, 2006 at 10:23 am and is filed under Creative Class. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Bringing Style to Big Box Retail?”

  1. Michael Bindner Says:
    August 15th, 2006 at 12:57 am

    Yes and no. If one of them does it and increases market share, or if a newcomer does so while matching Wal-Mart, Target and Costco on price, then the others will change.