The global fragrance industry, which is worth a reported $200 billion a year, has been given a dedicated columnist at the NY Times.
Chandler Burr, magazine writer and author of The Emperor of Scent: A True Story of Perfume and Obsession, will pen the Scent Strip column (sounds like a cartoon to me) in the NY Times and will rate fragrances as food critics rate food. The first review will be published on August 27th in T: The New York Times Style Magazine. Hopefully he will cover more mundane/commercial scents such as mouthwashes, processed foods, and air fresheners as I suspect they generate a lion’s share of the revenue in the industry.
Is this more of Chris Anderson’s long tail in action? Or is this a large, creative industry (there are quite a few perfume counters in department stores) that is getting its first prominent critic?
(posted by David)
