Jamin Warren has a really interesting piece in today’s WSJ (sub required) which highlights the role of live music venues and performances by new artists in the turnaround of a gritty London neighborhood — Shoreditch.
Full of tales of adaptive reuse of older structures and entrepreneurs and patrons looking for something more authentic — which they claim the can no longer get in tonier neighborhoods such as Notting Hill.
From the article,
“Two years ago, Ben Heath had an epiphany. The more live music he hosted at his pub Catch, in Shoreditch, the more people came. Formerly an old boxing studio complete with a tattered ring upstairs, the venue “really feels like a New York bar now,” says Mr. Heath, who put on a fresh coat of paint this past fall and invested $13,000 on a new sound system.
He also hired a former lead singer from a popular indie rock band to book live talent. Now, Catch is one of the area’s hottest venues and business hit a new peak last year with 10% growth…
These days, the buzz is shifting eastward, to the gritty neighborhood of Shoreditch. In doing so, it’s transforming this former industrial center located 15 minutes by cab from the City of London into a cultural destination in its own right. Trendy restaurants are opening, as are boutiques carrying cutting-edge designers. New galleries feature the work of reknown artists like Damien Hirst…
The rise of Shoreditch has as much to do with its cheap rents and large loft apartments as its proximity to central London, where many of its young visitors live and work. But perhaps more than anything, it’s benefited from the gentrification of other once-fringe neighborhoods like Camden, where the opening of a Virgin Megastore in 2001 and the arrival of expensive apartments has tarnished its cutting-edge image. Similar stories have played out in major U.S. urban centers, too; as New York City’s SoHo morphed into a shopping hub and tourist draw, the artists’ scene shifted over to Brooklyn neighborhoods like Williamsburg and Dumbo.”
So next time you are in London, check out a live show in Shoreditch and watch as a neighborhood responds to the desires of citizens, entrepreneurs, and artists looking for places to do their things. But don’t wait too long, I am sure Virgin, Starbucks, and a host of others are already sniffing out the neighborhood.
posted by David


Last week we attended the Mayor’s Institute on City Design’s 20th Anniversary celebration here in DC. Though larger in scope than most of the initiatives we cover in this section, it was so cool we couldn’t resist. 