Creative Class

Grant McCracken has an interesting post on Davos. Quoting the New York Times he writes that Davos founder Karl Schwab has “managed to keep Davos a hot ticket for three decades by latching on to the latest political and business trends.’ A claim like this gives a guy a certain credibility.  Schwab found a way to create a trend (Davos). And then he found a way to make the trend ride the trends.  These are many and include: the celebrity activitist (Bono, Gabriel); ex-presidents as world leaders (Clinton, Carter, Clinton); the celebrity CEO (Gates, Jobs, endlessly etc.)…”

Taking a page from McCracken, I ran a Google Trends analysis, comparing Davos to other high-profile events like Burning Man, South-by-Southwest, and the Sundance Festival. Looks to me like Robert Redford and movie stars are first, with Davos and Burning Man neck and neck,  and the SXSW rockers pulling up the rear.

Your thoughts?

This entry was posted on Sunday, January 28th, 2007 at 4:03 pm and is filed under Rankings. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.