Richard Florida
by Richard Florida
Tue Feb 27th 2007 at 4:40pm UTC

Google Goes New York

So why would Google, the quintessential Stanford spin-off and Silicon Valley company, make the Big Apple its second home?  It’s not cheap real estate and low taxes, that’s for sure. Access to talent, lead-users and customers – says this report from Information Week (hat tip: Kevin Stolarick).

“Proximity to Madison Avenue and the media companies — the four major TV networks,
Time Warner, Viacom, News Corp., Hearst, New York Times Co., Bloomberg
– is only part of the answer. The New York metro area is emerging –
or re-emerging — as one of the hottest technology centers in the
world. Silicon Valley and Redmond, Wash., may spring to mind as the
software havens of the United States, and new hubs like Bangalore,
India, are flourishing overseas, but the New York area employs more
technology people than any place in North America. “

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