Richard Florida
by Richard Florida
Thu Apr 26th 2007 at 10:32am UTC

Building a Better Mouse House

Kimberley Palmer has a piece (Hat tip: MickeyNews.com) in US News & World Report offering some examples of strategies companies are employing to increase their creativity. From the article,

"Many people think of creativity as a spontaneous process that happens
naturally. Marty Sklar, executive vice president of Walt Disney
Imagineering, the group that designs Disney theme parks, knows better. Sklar holds regular "gag sessions" where all kinds of ideas are
encouraged and none are dismissed as stupid. He provides employees with
time and budget restrictions so they don’t waste energy on the
impossible. And he seeks diverse perspectives from employees ranging in
age from their early 20s to late 80s. "It’s about listening and
bringing out the best in people," he told participants at a conference
recently. Those strategies helped create Epcot’s spacecraft simulator,
the Magic Kingdom’s Haunted Mansion, and a new Disney resort in Hong
Kong."

Does your firm or organization use any special tools or methods to increase creativity or is creativity just expected to happen?

posted by David

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