Ovation TV revealed more details of its new look as it prepares to relaunch with a national footprint. The arts-focused net will relaunch on June 20 with a carriage deal with
satcaster DirecTV. As part of its revamp, net is building a five-day
schedule of originals built around particular themes. Every
evening will focus on a different area of the arts, with nights of
original programming focused on architecture, visual arts, film and
others. Net’s new slogan is “Make Life Creative,” and it also will focus on personal creativity. Sales
reps are courting Madison Avenue as Ovation TV hopes to attract
marketers interested in the target demo of the so-called creative class.