According to Women’s Wear Daily, Banana Republic dubs its fall campaign “urban style for the creative class.”
Creative Class
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According to Women’s Wear Daily, Banana Republic dubs its fall campaign “urban style for the creative class.”
July 25th, 2007 at 4:55 pm
Does this mean it’s all over? When something becomes mainstream enough that it’s in advertising, the good news is it’s entering the collective psyche. The bad news is that you have to start worrying about others defining you — whether for profit, misunderstanding, humor or whatever. Hippies, yoga, organic foods, etc. all got watered down when they got into the popular culture. Hippies lost the battle and got redefined, yoga’s holding its own, organic foods are up in the air.
You also have to worry about being called a trend or fashion, which by definition can fade when something else comes along. It used to be said that when something or someone made the cover of Time and Newsweek, they had peaked and were in decline.
I think it’s vitally important at this stage to keep control of the message. Make it your elevator speech that’s on people’s lips, not somebody else’s interpretation of it. The move to the Rotman School is good, heading an Institute. The Colbert Report was good, you kept on message, although he pushed the gay focus too much. Hopefully “Who’s Your City” will put your ideas before a wider audience and reintroduce the Creative Class. Good luck!
July 26th, 2007 at 12:19 pm
Michael – You are so very right on. CCG (that is Rana and David) are all over this for just the reasons you articulate. Rich