The creative class theory has had not its shortage of critics. Here the Raleigh News and Observer reports on a paper by Emil Malizia and three other University of North Carolina researchers:
“The general conclusion was that the traditional measures did a
better, if still imperfect, job of predicting growth,” Malizia said in
a phone conversation. “Florida’s ideas may sound good, but there’s very
little science behind them.” In a pivotal finding, Malizia and
his collaborators observed that the creative class is more a reflection
than an engine of economic health: Their numbers correlated with a
growth in income but not in jobs. … Malizia noted one other flaw in Florida’s argument:
His overly broad definition of the creative class. Encompassing about
30 percent of the work force, it includes middle management at, say,
Cisco Systems, as well as the programmers who design its breakthrough
products. “Essentially, he uses one aspect of the creative
class — the bohemians, artists and goofy professors like me — as a
stand-in for a much broader population whose aspirations and tastes may
be more middle of the road,” Malizia said.”
The article does not have a link to the final version of the study, but an early version I read is deeply flawed. First off, it does not even include a measure of the creative class as a key explanatory variable. So how can it purport to even test the theory. Careful research done in the US and now in Europe shows incontrovertibly that the creative class measure (of occupations) not only performs well, but typically outperforms the standard educational measures of human capital in explaining economic development (measured as wages and incomes).
The North Carolina team shows how poorly they understand the theory and the flaws in their own research in the quotes above. If they don’t include a measure of the creative class, how in the world can they claim that is a reflection of economic health. They even say that our measures correlate more with income than jobs. Income is widely acknowledged to be a better measure of the level of development than jobs. Emerging economies create a lot of jobs but their incomes lag the advanced ones: Do we say this makes them more developed.
The comment about “bohemians, artists and goofy professors” is again strange and confused. We never use bohemians as a “stand-in” for the creative class. In fact, we estimate the bohemian index, like the gay index, as a separate measure NOT of human capital or talent but of tolerance. The argument is quite simply that cultural factors like openness to diversity and self-expression matter to economic development – again measured as wages, income or housing values. Our research, including detailed path analyzes preformed by Charlotta Mellander and Kevin Stolarick (see There Goes the Neighborhood; Inside trhe Black Box; Creative Class vs. Human Capital on the sidebar) shows how important these cultural factors are – a fact that is now becoming more widely recognized. The bohemian measure is not a substitute for the creative class, it is an indicator of an open-self-expression environment that attracts talent across the board.
These cultural measures – or “soft-factors” – which have been near completely ignored by economic development scholars like Malizia and his team really do matter to the reality and practice of economic development. When we met with the South Carolina Council of Competitiveness last week, I asked what was the NUMBER ONE factor that they felt was impeding further development in their state. Their unanimous answer – not taxes, not incentives, not regulation – but CULTURE – that is openness and diversity. Why would people who teach and do research on economic development want to ignore and poo-pooh them, when these cultural factors are clearly so very important to the reality of economic development in their very backyard.
If research groups want to test the theory fine, then test it, honestly. Understand what the underlying principles are and evaluate them empirically on their own merits. But don’t completely mischaracterize the theory and test straw-men. When you confuse the key variables, change around the causal mechanisms in the theory, fail to measure and estimate key measures and, and get the whole notion of how culture matters completely backward, that can only be called shoddy and flawed science. It’s the kind of thing that gives social science -or should I say regional development scholarship – a bad name. If the authors truly believe in their results, I’d encourage them to engage in an open dialogue of their findings and results here in a serious and systematic way, instead of taking silly pot-shots in the press.


