Comments on: Spiky = Green http://www.creativeclass.com/_v3/creative_class/2008/02/29/spiky-green/ The source on how we live, work and play Wed, 07 Dec 2011 18:10:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: RF http://www.creativeclass.com/_v3/creative_class/2008/02/29/spiky-green/comment-page-1/#comment-3565 RF Sat, 01 Mar 2008 21:38:20 +0000 http://zstation/creativeclass/v3/creative_class/2008/02/29/spiky-green/#comment-3565 Zoe - Thanks. A little history. I was working on a big project on sustainable development and smart growth (lots of papers and reports in the library at creativeclass.com). No one paid attention. The work got zero traction. I began to see the connection you mention. Talent wants these kinds of places. So I made the leap. I wrote Rise. The rest, they say, is history. I am happy to help or work with these people. But they have to realize to succeed their work needs to address economic drivers not just ethical issues. I see the connection and have argued for it for some time. I wonder, from what you write, if they do. I have tried to provide a strong rationale for smart growth, density, environment and green building. Zoe – Thanks. A little history. I was working on a big project on sustainable development and smart growth (lots of papers and reports in the library at creativeclass.com). No one paid attention. The work got zero traction. I began to see the connection you mention. Talent wants these kinds of places. So I made the leap. I wrote Rise. The rest, they say, is history. I am happy to help or work with these people. But they have to realize to succeed their work needs to address economic drivers not just ethical issues. I see the connection and have argued for it for some time. I wonder, from what you write, if they do. I have tried to provide a strong rationale for smart growth, density, environment and green building.

]]> By: Mike Linacre http://www.creativeclass.com/_v3/creative_class/2008/02/29/spiky-green/comment-page-1/#comment-3564 Mike Linacre Sat, 01 Mar 2008 06:34:58 +0000 http://zstation/creativeclass/v3/creative_class/2008/02/29/spiky-green/#comment-3564 And, for workers in NYC, elevators ... And, for workers in NYC, elevators …

]]> By: Zoe B http://www.creativeclass.com/_v3/creative_class/2008/02/29/spiky-green/comment-page-1/#comment-3563 Zoe B Sat, 01 Mar 2008 04:54:14 +0000 http://zstation/creativeclass/v3/creative_class/2008/02/29/spiky-green/#comment-3563 I just came back from a conference on 'Smart Growth'. The attendees were EPA, architects, urban planners and policy types, not much overlap with the crowd that went to the Creative Economy conference last fall (that conference attracted economic development folks, corporate consultants and recruiters, non-profit organizations promoting the arts...). The Smart Growth people are arguing for building the same sorts of cities that creative types like to live in: dense enough for street life and good public transit, well-functioning public services, lots of public green space.... But the Smart Growth folks want this stuff for ecological reasons. They know they need to sell these ideas big-time to get people to change the way we build our environment. But they don't seem to know much about marketing. In particular, the only mention I saw or heard of creative economy stuff was the "Cities" book on sale in the bookstore. Richard, I think you should link up with these folks. You could co-promote "Who's Your City" with Douglas Farr, who just published "Sustainable Urbanism: Urban Design with Nature". He is the chair of the U.S. Green Building Council's LEED for Neighborhood Development (LEED-ND) Core Committee. (LEED is the standard for green building; LEED-ND argues that you can't just make a green building, you have to make a green neighborhood. Another person to talk to is Geoffrey Anderson, who left the EPA to become the President and CEO of Smart Growth America. I think there is good potential for creative economy and smart growth to catalyze each other, to create the places we want to live in. If you want more information, the conference organizers (newpartners.org) said they were going to get the powerpoint slides put onto the website. I just came back from a conference on ‘Smart Growth’. The attendees were EPA, architects, urban planners and policy types, not much overlap with the crowd that went to the Creative Economy conference last fall (that conference attracted economic development folks, corporate consultants and recruiters, non-profit organizations promoting the arts…). The Smart Growth people are arguing for building the same sorts of cities that creative types like to live in: dense enough for street life and good public transit, well-functioning public services, lots of public green space…. But the Smart Growth folks want this stuff for ecological reasons. They know they need to sell these ideas big-time to get people to change the way we build our environment. But they don’t seem to know much about marketing. In particular, the only mention I saw or heard of creative economy stuff was the “Cities” book on sale in the bookstore.

Richard, I think you should link up with these folks. You could co-promote “Who’s Your City” with Douglas Farr, who just published “Sustainable Urbanism: Urban Design with Nature”. He is the chair of the U.S. Green Building Council’s LEED for Neighborhood Development (LEED-ND) Core Committee. (LEED is the standard for green building; LEED-ND argues that you can’t just make a green building, you have to make a green neighborhood. Another person to talk to is Geoffrey Anderson, who left the EPA to become the President and CEO of Smart Growth America. I think there is good potential for creative economy and smart growth to catalyze each other, to create the places we want to live in.

If you want more information, the conference organizers (newpartners.org) said they were going to get the powerpoint slides put onto the website.

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