These maps from Who’s Your City? show the geographic distribution of personality types. Developed by my MPI colleague Kevin Stolarick, they are based on data on hundreds of thousands of people compiled by psychologists Jason Rentfrow at Cambridge University and Sam Gosling at the University of Texas. Open-to-experience people appear to be the most mobile and distributed – look at the clusters around NY and the east coast corridor, southern Florida, Austin, L.A., and the Bay Area and Seattle. They are also the personality type most likely to be creative, innovative ,and entrepreneurial. My fuller explanation is here.