Richard Florida
by Richard Florida
Thu Mar 12th 2009 at 1:38pm UTC

Creative Manufacturing

The folks over in Hamilton get it:

Hamilton Chamber of Commerce’s new president says manufacturing companies have to re-invent how they produce goods if they are to survive in a changing global marketplace. “The key to recovery and prosperity is to harness the full talents and capabilities of our people where they work,” said Ruth Liebersback, who came to Hamilton in 1974. Ms. Liebersback, chief financial officer for the Hamilton Bulldogs, told the chamber’s annual general meeting last week during her installation as the new chamber president, that despite the dire economic news surrounding Hamilton, there are opportunities to capitalize on. “We need to play to our strengths,” she said. Citing urban affairs analyst Richard Florida, Ms. Liebersbach said the manufacturing industry “needs to reinvent” industrial production by instilling new management models. Being creative means, she said, companies must adopt ideas from their workers … “We need to work together as one community and do it creatively,” she said.

4 Responses to “Creative Manufacturing”

  1. Ian DeGeer Says:

    As a resident of Hamilton, a policy researcher, PhD student, I could not be more pleased with the vision of the Chamber of Commerce president. We (Hamilton), can no longer rely on steel. This is such an incredible opportunity to ‘reinvent’ Hamilton. It will not be easy, it will require a significant paradigm shift in thinking and behaviour from it’s citizens and businesses. But it is doable.

    Personally, I think Hamilton is an excellent site for the next Creative Class to take hold.

  2. Lisa Says:

    I love this! Just as we have heard news of the idling of the US Steel plants in our community, this is exactly the kind of thinking that will help us rise to the challenges of the Creative Economy!

  3. Jeremy Says:

    Much agreed. For the first time in about 10 years of working our creative community I feel like business people, City Hall and the Chamber are not just turning their heads but extending their hands. We’ve had a busy few months doing cultural work with the City, just partnered on a publication, and next week we’re choosing the consultant team for the Building a Creative Catalyst project. Not saying we’re perfect over here – but projects are moving and doors are opening.

  4. Alex Matheson Says:

    Shush Ian… Hamilton has the most appealing confluence of geographical features in the province of Ontario. The only thing standing between us and a would-be horde of envious invading Torontonians is the colossal sentinels presented by the steel mills on the northeast side.
    If we didn’t have them to discourage the superficial, we would have been inundated long ago. Reinvent Hamilton secretly. alex