Comments on: The End of Hollywood?

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By: Elana

Elana — Tue, 31 Mar 2009 21:08:41 +0000

There is also opportunity in the non-traditional forms, new media forms. This is a point of change in the industry and those who adapt may thrive.

For example, the traditional way of advertising is costly and might not reach the core audience where web platforms like twitter and Facebook have the core audience built in. As these on-line communities grow, it becomes easier and cheaper for a marketer to directly reach their audience.

Now is the time in Hollywood to think out of the box.

By: Ian

Ian — Sun, 29 Mar 2009 18:18:05 +0000

I’d be interested in seeing a companion piece on the new models for film production and how profitable they are. Perhaps grosses and margins are lower but I think you’d see evidence of some interesting new business models growing out of this case of creative destruction.

By: Don Holbrook

Don Holbrook — Sun, 29 Mar 2009 18:06:25 +0000

The end of Hollywood is predictive of a new convergence trend in the entertainment industry that is taking hold. It is the convergence of several mediums in order to make movie making profitable once again. The trends are the focus of major studios on making use of their movie inventories and our need as humanity to escape from our reality and the mindless onslaught of reality based television programming in our homes. All of these are clues to what is just over the horizon.

The studios are converging with their film stocks to create a multi-level and sustainable experience for consumers. It starts in the traditional format of a major film or more likely series of films in a certain genre. Examples are obvious, Harry Potter, Indiana Jones, Star Wars, Star Trek, the Matrix, etc., and then marry them to a reality based concept, based on the old Westworld movie.

The theme park industry is in need of a face lift and so are destination location attractions and hotel resorts. Now take the rage of online gaming and the addictive nature of those online quests and the pursuit of competition in those games and you have a new industry… “Immersive Interactive Entertainment Destinations.”

Now if you are a major fan of a certain movie series you can go become part of that experience at a major thematic hotel destination that is part hotel/spa, part theme park, part water park, part tourism attraction, and part gaming experience. You can create your quest tasks while playing the game or you can get addicted to the continuation of the quest while staying at the immersive resort. There is no limits to their ability to entertain us and our own history of concepts is full of fictional opportunities for such examples (Aliens, Atlantis, Camelot, etc.)

I must warn you Americans don’t necessarily own the rights to this emerging trend. It will be subject to global economic competition, but none the less, Westworld is coming and closer than you may think. All this driven by the need to create a more predictable and sustainable shelf life for profits in the entertainment industries. Convergence has already been borne so the concept is already in the making.

By: Christopher Hyde

Christopher Hyde — Sun, 29 Mar 2009 17:20:43 +0000

Interesting. I just finished reading David Bordwell’s take on a session from Hong kong’s Filmart, where he posits:

“Who needs Western markets if the PRC market continues to swell and if other territories in the area hold up their end of financing, distribution, and the occasional regional hit? As far as mass-market cinema is concerned, we may be moving toward a bipolar world, with North America at one pole and Asia at the other.”

http://www.davidbordwell.net/blog/?p=4017