Rana Florida
by Rana Florida
Sun Apr 5th 2009 at 4:32am UTC

Creative Schio

Richard gave the keynote address yesterday at the Festival delle Citta Impresa (A Festival of the City – Enterprise) in Schio, Italy (just outside Venice).  The Festival, organized by Nordesteuropa Editore, took place in an architecturally and culturally creative textile prototyping factory.  The event spurred vibrant discussions about the future challenges of the economy, politics and society, creativity and research.

Festival of City - Enterprise
Festival of City – Enterprise
Venice
Venice
Francesco Morace, Future Concept Lab, Richard Florida, Roberto Morelli, Nordesteuropa Editore Srl
Francesco Morace, Future Concept Lab, Richard Florida, Roberto Morelli, Nordesteuropa Editore Srl
Richard Florida and Riccardo Illy, Presedent of Gruppo Illy S.p.A.
Richard Florida and Riccardo Illy, Presedent of Gruppo Illy S.p.A.
Rana Florida and Richard Florida back in Venice
Rana Florida and Richard Florida back in Venice

One Response to “Creative Schio”

  1. Piergiorgio Says:

    I’m writing to you from Schio, a town of 39,000 people who apparently has the courage to organize a series of business events and roundtable debates with even the caliber of Richard Florida attending. It is commendable indeed that the city invests in Innovation, in Education but are municipalities and local companies realistically open to change and implement new methods to channel in what the outside world has to offer?
    Tolerance in my opinion is the main key in the equation. Often times, an egotistical, individualistic, closed-minded mentality coupled with a low level of esteem for public institutions on behalf of the private, has created the landscape for serious difficulties in connecting the problems with the solutions. The Talent is here or can be attracted from outside, the people are smart and quick to react so learning Technology is not a problem. The Tradition is thick. But working closely with people in a structured manner to assist students and employees in attaining the highest of their potentials appears a difficult task to confront.