Richard Florida
by Richard Florida
Tue Sep 29th 2009 at 9:33am UTC

Creativity in the Country

Creative jobs are not only a big factor in the success of urban areas, they help to power growth in rural areas too. New research by my colleagues at the Martin Prosperity Institute examines the role of creative jobs in the economic development of rural communities in Ontario.

In the decade 1996 to 2006, creative class jobs led job growth in rural Ontario at 22 percent, considerably ahead of working class jobs which grew at 13 percent and service class jobs which expanded by nine percent. Over the same period, agricultural and resource jobs fell by 20 percent.


A summary of the research is here.

2 Responses to “Creativity in the Country”

  1. Matt L. Says:

    Sorry, but I have to point out that this is a poorly designed graph that doesn’t really support your claim that “creative class jobs led job growth in rural Ontario”.

    It all depends on the starting point. If creative jobs grew 22% from 1,000 to 1,220, but working class jobs grew 13% from 10,000 to 11,300, then working class job creation would be outpacing creative job creation by a factor of almost six. I have no idea what the starting points are, but I would guess creative jobs are a smaller part of the established job pool just because they’re a newer trend.

    Your assertion may well be true. It’s just a shame the creators of the graph and report chose not to include the raw numbers that would allow those sorts of conclusions to be drawn reliably.

  2. Jon K. Says:

    Never mind Matt’s comment, but the fact that the Martin Institute published a paper for the Ontario government citing the growth of the “creative class” late last year strikes me as an attempt to create something out of nothing.

    That doesn’t discount the importance of creativity, or the contribution of creativity to success, just makes the information a bit, well, slanted.