Creative Class

Andy Warhol’s famous 1968 quote, “In the future, everyone will be world-famous for 15 minutes,” has not yet come true, but the spirit of it is manifested in the world of cyberspace. At least everyone has the opportunity and the platform to become world-famous.

The United Breaks Guitars phenomenon is well-documented. The main story is that  a clever video with outstanding production value even though it was created on a shoestring describes how a checked guitar belonging to Dave Carroll was broken by baggage handlers. The video has been viewed almost six million times and the Sons of Maxwell have been elevated from a talented but relatively unknown band into a much bigger deal. The song itself reached #1 on the Country and Western charts in the U.K., iTunes sales skyrocketed and, yes, the guitar situation was finally resolved.

But, you probably already knew about the Taylor Guitar if you spend a lot of time online. The oeuvre of jrdmovimkr, an artist that makes fantastic stop-motion videos may have slipped your attention. His medium? Lego. Have a look at his work in this video – a shot-by-shot tribute to “White and Nerdy” by Weird Al Yankovic.  jrdmovimkr’s work has been viewed more than 3.4 million times.

Success on YouTube for witty self-created videos isn’t political or dependent on how rich, connected, or good-looking the author is – it is a complete meritocracy. If your work is clever and entertaining, it will gain acclaim and you will be famous, at least in the online world, and probably for more than 15 minutes.

You can ask the creators of the Potter Puppet Pals. Their most popular video has been viewed more than 70 million times. Seventy million people, by the way, would be enough to be the 15th most-populous country in the world.

This entry was posted on Monday, November 2nd, 2009 at 12:49 am and is filed under Media, Music, Play. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.