Steven Pedigo
by Steven Pedigo
Fri Jan 22nd 2010 at 8:04pm UTC

Thinking Big: How the Creative Class Is Changing Business


Richard recently appeared on Big Think to share his ideas on how the Creative Class is impacting the way businesses think.

Now more than ever, companies need unconventional thinking to work within the new rules set by the economic recession. Richard Florida has persuasively demonstrated how artists, scientists, engineers, writers, musicians and more can revitalize an entire city from urban decay. With today‚Äôs companies dealing with a deep recession, what can members of the Creative Class do for businesses?”

Check out the interview here.

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