To keep up with the changing creative economy and its new demands, communities, organizations, and educational institutions have to develop and embrace new strategies to better train, educate, and prepare workers.
As the second feature in our series, Creative Capstones, we interviewed Michael G. Novak, CEO of the School of Design in Monterrey, Mexico (CEDIM) to discuss how the school is developing new models to train future designers and innovators. CEDIM recently launched its Master of Business Innovation.
Creative Class Group (CCG): Describe CEDIM and its history.
Michael Novak: From its beginning in 1978, when CEDIM started as a School of Design in Monterrey, México, it was clear for their visionaries’ founders that design and innovation would play a relevant role in our future society. Today, CEDIM is recognized for its innovative educational model which integrates design and innovation as the competitive strategy for the business in the new global economy.
CEDIM is generating an insightful problem-solution approach in their students’ skills through real projects related to industries, creating new value and economic prosperity with human dimension. CEDIM can be described as a design, innovation, and business educational platform where new professionals and creative people are launching new ideas for a better living in the world.
Novak: From the perspective of the international economic trends where knowledge, technology, entrepreneurship, and innovation are at the center of the model for economic growth, and considering that México is investing less than one percent of the GDP in its innovation efforts, where 97 percent of enterprises are SME’s (small and medium enterprises) and almost 80 percent of them are going out of business before their second year of activity, CEDIM is launching the MBI program. This program will provide entrepreneurs with the knowledge and skills to pursue sustainable development in their organizations and adapt to market demands by practicing innovations within their processes and products, being capable to succeed in today’s globalized competitive environment that is growing in Mexico’s economic landscape.
CCG: Describe the new Master in Business Innovation program.
Novak: The Master in Business Innovation aims to provide an understanding of the continuous, market-oriented development of innovative ideas and their implementation in the market. The program’s structure allows students to continue to work, since the program only requires attending one weekend a month, completing a course within two weekends, which is two months for one course.
The curriculum aims to work on the personal or company’s innovation case for a significant learning experience, providing immediate return of investment, as one’s company is the topic of study. The program staff is integrated by internationally successful business and innovation specialists from all over the world, who will provide international leadership, entrepreneurial experience, and expertise in developing innovative business strategies during the master’s degree studies.
Novak: New ideas are the most important asset for success in today’s business around the globe. There we can see a creative economy in which a revitalization process in new product creation is at the heart of the new business paradigm.
We created this program with the intention to prepare people with a new way of thinking and doing, where the primary input is their individual talent or skills. People that are able to generate new ideas are taking action to turn them into new products and services; able to connect and work with partners, clients, and other significant players in your network; and able to identify opportunities in the marketplace and use business skills to turn ideas into products and profits.
CCG: Why did CEDIM develop the program?
Novak: This is the initial program that launches CEDIM into the postgraduate studies level. The discussion was centered in the way that CEDIM will be addressing creativity as a catalyst for society’s economic prosperity and well-being. Several ideas were discussed about how design and innovation had been historically solving our daily problems and about how business gurus are paying attention to creators of new ideas within any organization that can be the difference between mediocre performance and competitive advantage.
CCG: How will MBI graduates shape Monterrey’s future economic prosperity?
Novak: The Global Challenge is a unique opportunity for Monterrey’s private enterprises to contribute to local economic growth under the international new business practices. Graduates will create and/or reframe their own businesses to create fresh experiences and compelling business models, challenging industry methods by creating new products and services which at the end will better serve their clients, create new jobs, and generate a new culture of doing business.
For more information about CEDIM and the new Master in Business Innovation, visit: www.cedim.com.mx.