- Every single human being is creative.
- The real challenge of our time is figuring out how to harness that creative energy so that creative furnace inside of each human being is growing.
- The social categories we impose on ourselves [race, religion, gender ,etc] undermine creativity.
- The most important event of our time is collapse of our financial institutions.
- We are living through the most momentous opportunities in human history.
- It’s not a depression, recession, crisis or panic… it really is a reset.
- We are in a resetting point.
- “It’s a raw emotion reset…”
- This thing we are going through won’t be over in a day… don’t believe the hype.
- The underlying shift we are going through is one of the largest in human history.
- We come here because we intuit this change is going on and that our society, economy and culture are changing in the most fundamental ways.
- We see these trends and evolving patterns in our own ways.
The Old Order
- Human beings have generated economic wealth throughout all human history.
- We originally used natural assets by doing agricultural work.
- We then began to build factories that were fueled by our labor.
- The move from an agricultural to industrial society was massive and led to two great depressions, two world wars, and the development of work unions.
- We built the “great golden age of prosperity.”
- People could earn a living by doing hard factory work.
- The change we are going through is bigger than that.
- Just having great farms and having people working in factories isn’t enough.
Rise of the Creative
- A growing number of people no longer work in factories, they are working with their minds.
- We’ve shifted into a knowledge economy… an information age, a post-production era.
- What binds us together and makes us human is our shared creativity.
- We stand on the shoulders of giants.
- We cooperate and collaborate, and we have a storehouse of creative history and a future.
- The economic crisis grew a creative economy.
- The creative communities grew up in the shell of an old order.
- The old order is crumbling. The first place it fell apart was in popular culture.
- Movements of racial equality, the student movement, etc. in the 60s were a giant temper tantrum as society unleashed pent up creative energy that was being held back by the system.
- The legacy of the 60s is places like Silicon Valley.
- It gave rise to new ways of working and innovating.
- In the 80s and 90s, working and living became more blended.
- We created whole new sectors and the creative sector became the leading sector.
- The creative economy generates 50% of the income in our society.
- Our whole way of life ended in October of 2008.
- We used to have the notion of the “American dream”.. suburban house filled with material possessions.
- The problem with the “American dream” is that the demand for material goods continued to grow.
- People questioned this way of life.
- 60% of Americans said they’d like to like in a walkable neighborhood.
- The way we live our lives is completely different.
- In the old order, people not only got wealth from working in factories, they got purpose and meaning through institutions… schools, churches, etc.
- So much meaning in that old order was channeled through material possessions.
- We are moving from a material stage to a new age of post-materialism.
- Our confidence and trust in every kind of institution is being annihilated, [business, presidency, media, etc].
How do we engage people in a creative economy?
- We talk about creating good jobs in America. We talk about getting manufacturing back in our country.
- We should be actively creating opportunity for people.
- The creative class are in good shape.
- We have 65 million people who serve us every day who make ½ of what factory works make and a 1/3 of what creatives make.
- We turned factory jobs into good jobs and built a society out of them.
- Every community has to make a commitment to bring creativity and innovation into factory jobs.
- Eliminate gross income inequality.
- We need to create a new kind of society for true creativity.
- Give people the right to use their talent and creativity to live the life they truly desire.
- We’re not after more material wealth, it doesn’t fill the void.
Purpose and meaning in our new creative economy come from three core things:
1 – Meaningful work
- Human emotional happiness requires more than money.
- People want to do meaningful work – work that challenges and engages, and working with teams we resonate with.
- We want have control of the terms of our work.
- Give people the freedom and flexibility to do their day-to-day work.
2 – Social Relationships
3 – Community
- Communities we can resonate with are important.
- People need to be in a place in a community that they love.
- How do we provide purpose and meaning in your community?
- How do you find the place for you?
- The place we live is the hinge point of the creative age.
- We used to say: “We’ve gone where the company has sent us…”
- It’s not companies that move the economy… cities do.
- You create something new through community.
- A community is where different people and different kind of activities are going on.
- Cities turn out trends and new ideas.
- It’s not companies, it’s our communities.
- We don’t ask people what they do, we ask where the live.
- It’s the places we live that create meaning.
The cities where people are most effective do two things:
1 – They are open minded, diverse and tolerant.
- They let people find their place for them.
- They are open to everyone.
2 – They are increasingly livable and invest not only in historic, cultural assets; they preserve their natural environments.
- We are living through the most transformative moment of our time.
- If we look down deep and work now, we can begin making great communities that make great people.
- We can build something that is truly remarkable.
We should pair our talents with our burdens.