Fiat is looking to follow Mini’s lead when it comes to customization for consumers. “The personalization is something that customers want.” The design centers inside the dealership will be a lot like the ones you’d find in a new subdivision, with lots of choices. “Those are all of the different 14 interiors, exteriors,” Soave said, “but you can mix and match, and that’s part of the deal.” … these design centers are not strictly up-sell areas. Depending on the shopper, though, they can be.
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