Richard Florida
by Richard Florida
Mon Jan 3rd 2011 at 9:00am UTC

The Role of Beauty in Community Satisfaction

Beautiful Places: The Role of Perceived Aesthetic Beauty in Community Satisfaction” is a new paper on regional studies that I wrote with my MPI colleagues Charlotta Mellander and Kevin Stolarick.

Here’s the abstract:

This research uses a large survey sample of individuals across United States locations to examine the effects of beauty and aesthetics on community satisfaction. The paper conducts these estimations by ordinary least-squares, ordered logit, and multinomial logit. The findings confirm that beauty is significantly associated with community satisfaction. Other significant factors include economic security, schools, and social interaction. Further, community-level factors are significantly more important than individual demographic characteristics in explaining community satisfaction.

Read the full paper here.

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