We all know Lady Gaga as a singer, dancer and performer. Â But in the last two years,Â sheâ€™s climbed from just an entertainer to a monster endorser and creative visionary.
According to CCG’s very own CEO Rana Florida,
She [Lady Gaga] has changed the way endorsement deals work. She’s putting more of her influence, thought and creative energy into a line rather than just endorsing them.Â She has been able to successfully marry music, fashion and culture, making her a truly visual maven. She is her own movement.
Read more about Lady Gaga’s influence Â at CNN International.
Is Lady GagaÂ the first artist to truly exemplify the qualities of the creative class? Â How has she leveraged the 3-T’s: technology, talent and tolerance to build her brand Â and influence?