Creative Class

“Why Ricky Martin’s Coming Out Wasn’t Big News” -  Julia Baird’s recent  Newsweek article – makes the important point that nations with more progressive attitudes toward homosexuality are also happier and healthier.  She writes:

Still, while it may have been a wrenching decision for Martin personally, there was something refreshing about eye rolling replacing homophobic invective. We should want his coming out to not be a big deal in whichever country we might live in. New research shows that tolerance of homosexuality is likely to mean we live in a democratic, developed, wealthy country. It should also mean we live in a well-educated country. And it may well mean we live in a relatively happy country.

She kindly cites my own recent research with Charlotta Mellander and Peter Rentfrow on happiness, socioeconomic structures, and tolerance. And she quotes Will Wilkinson of the Cato Institute on findings from Ronald Ingelhart’s World Values Survey which looks closely at this issue. (more…)

Check out this map of the geography of Christianity in the United States. It’s one of a series of mind-blowing maps prepared by the brilliant cartographers behind the site FloatingSheep.The geographic pattern is striking.

“Catholics are most visible in much of the Northeast and Canada, with Lutherans taking the Midwest, Baptists the Southeast, and Mormons unsurprisingly taking much of the mountain states. Methodists, interestingly, seem to primarily be most visible in a thin red line between the Southern Baptists and everyone else.”

Now check out their map of Christianity in Europe, where they note the “fascinating split between Orthodox Eastern Europe, Protestant Germany, and Catholic everywhere else.” (more…)

Here’s one hot off the press.

A new paper with Jason Rentfrow and Charlotta Mellander looks at the role of post-industrial structures – that is, the creative class and human capital as well as values toward openness and tolerance – on the happiness of  nations.  Our main hypothesis is that  these structures and values shape happiness in ways that go beyond the previously examined effects of income. Here’s more from the abstract:

Drawing from previous theory and research, we measured post-industrial structures in terms of higher-level education and the share of the workforce engaged in knowledge-based/creative work. Post-industrial values were measured in terms of acceptance of racial and ethnic minorities and of gays and lesbians. Our measure of happiness is derived from a large-scale global survey of life satisfaction conducted by the Gallup Organization. We controlled for income in our analyses and divided our sample into high- and low-income countries to explore whether income has different effects on countries at different stages of economic development.

Our results indicate that post-industrial structures and values have a stronger effect on happiness in higher-income countries where the standard of living has surpassed a certain level. Income, on the other hand, has a stronger impact on happiness in low-income countries. Thus, we propose that when income rises beyond a certain level, a new system of post-industrial values centered on education, creativity, and openness become better predictors of happiness than income.

The full paper is here.

Just finished a new paper in what’s become an interesting – and fun – new area for me. Our research examines the factors that are associated with smoking and obesity – two significant health problems and contributors to leading causes of death.

There’s been a lot of research on smoking and obesity among individuals and some which looks at geographic patterns. Still, what we find is interesting. There is considerable variation in smoking and obesity across states. And smoking and obesity are both closely associated with post-industrial socioeconomis structures, that is high levels of knowledge; professional, creative work; and high levels of college-educated adults. The results holds even when we control for the level of economic output.

What this all seems to mean is that places that have transitioned to postindustrialism go beyond economics and innovation. In addition to generating better-paying jobs and having higher levels of income and innovation, these sorts of places appear to have better health outcomes as well, and they do so in ways that go beyond the effects of just higher levels of economic output. The effects of these structures work in addition to the effects of Gross State Product per capita. The full paper is here.

Last week President Obama announced that he would provide $8 billion of funds to study and plan high-speed rail systems in the U.S. My state of California received $2 billion to study a high-speed train link between San Francisco and Los Angeles. This is to go with a $10 billion bond issue that state voters approved for feasibility studies and right-of-way acquisition. As an aside, California voters have been approving bond issues for anything and everything for the last two decades, but never considering how the bonds will be paid. Now the state is bankrupt and we are studying and planning a high-speed rail system, while squeezing our universities, releasing criminals (not such a bad idea for those convicted of victimless crimes), chopping existing mass transit, and firing teachers. Go figure.

But this is not what worries me the most. We are studying a high-speed intercity rail system, when all over California and the nation, while dramatically increasing fares and cutting back mass transit service. The Bay Area BART is laying off workers, increasing fares, and will probably have to cut services. The Sacramento area transit system is laying off workers, cutting service, and raising fares. Atlanta’s MARTA is raising fares, curtailing service, and laying off workers. The New York MTA is increasing commuter fares and cutting service. You get the picture.

The bullet trains in Japan are so convenient because of the excellent mass transit when you get to your destination. Mass transit is what makes the northeast corridor trains work.

Does it make sense to pay to plan and study high-speed train lines while the existing energy saver and public amenity that makes cities more livable — mass transit — is being dismantled? Why not support and improve existing mass transit first? How are we going to have great cities without a functional mass transit system?

Check out today’s Tweets focusing on SAS, one of the largest software companies in the world:

• SAS Institute tops list of best places to work

• Managing for Creativity, me and SAS CEO Jim Goodnight on SAS model in HBR

• Video of Goodnight and me on SAS model

Not following Richard on Twitter? Join the club: @Richard_Florida

I recently had the opportunity to visit Milwaukee, WI, for the first time (thank you FUEL Milwaukee!). And visiting cities for the first time, to me, is particularly exciting. Arriving for the first time is a pure and unadulterated experience. First impressions matter and how a city presents itself to a first-time visitor is very important. I learned this from my friend Charles Landry.

Milwaukee Art Museum

I arrived via the airport with the typical location outside of city. My host takes the highway toward the city. As we approach the Hoan Bridge, we pass amid the Port of Milwaukee. On both sides, there are mountains of bulk materials and cranes. While not beautiful, there is the appearance of activity and a muscularity that says “we work here.” As we crest the bridge (with its own very strange design element) I am startled because the city presents itself there in panorama. The city in the hills to the left, the waters of Lake Michigan to the right. And to the right, near the lake, your eye is drawn to the white sails of the Santiago Calatrava masterpiece at the Milwaukee Art Museum.  It looks so different and unexpected in the tableau that one cannot help but to stare. Unexpected because this is the Midwest where modern iconic design is not the norm and that is not a shot; I am originally  from the Midwest!  More photos click here.

While many question the value of “starchitects” and iconic design, I have to say that my impression of Milwaukee was and is shaped in no small part because of that building. It is different and it says something about Milwaukee that no amount of advertising and marketing could equal. It says in a profound way “we are not what you expect” and that Milwaukee is looking to the future and beyond the beer brewery image of its past. The building says it in a visible and demonstrable way that one cannot deny.

Cities that are arguing over the cost/benefits of such iconic architecture should consider the context in which the new building will occur. In starchitect-rich Singapore, one more Calatrava or Libeskind is just keeping up with the crowd. In cities with a dearth of quality architecture (lots of those) or cities that need to redefine themselves in the 21st century, a new building can be a catalyst for new design and a whole host of other values.

In her September 3 blog post, “Creative Florida”, Rana Florida asked for thoughts about Florida tourism. As a resident of St. Petersburg, Florida, I thought I should respond.

Tourism has long been the golden goose in Florida but it is also a double-edged sword. We have no state income tax in large part due to the sales tax revenue that tourism provides. When the tourists come, the coffers fill and all is well. When we have downturns in the economy or other disruptions (such as hurricanes or 9/11) our budgets shrink. This volatility prevents us from having a predictable revenue stream which in turn means less long-term planning.

For better or worse, tourism also defines Florida. For many it is great to have that identity but I know a lot of creative class entrepreneurs in high-tech who lament that they can’t attract talent or VC interest because no one takes Florida seriously as a business environment.

But to me the largest impact of tourism is that it has made us lazy (I say this with love, Florida!). Tourism is easy money and we have coasted on that for too long. When the tourists just arrive with bags of money, why innovate? Why invest in our schools or our infrastructure? Why make the hard tax choices when we can raise the bed tax on hotel rooms or local tax on car rentals? We need to rethink tourism and make it a higher value experience, one that leverages the service economy and makes it more creative and innovative.

Florida had a wake-up call last year when, for the first time since WW2, we had a net outflow of population. That is a seismic shift in the underpinnings of Florida’s economy and I hope that it forces us to look at diversifying our economy and making the harder choices of developing industries beyond the beach and theme park.

Fascinating interview with Mariah in The Times of London on selling-out, music business models, creativity, and more (h/t Dan Silver). Money quote:

“I don’t care if the rock-band person thinks, ‘Oh, I’m a sellout’. Well, guess what? They’re a sellout anyway for going to a record company. I’m sorry — you are. You want to just play in bands in bars? Then do that. Or play on the streets. And if someone throws you some dollars, then you can go get a soda. But you could also help somehow merge the soda business with the music business in a way that is creative.”

Obesity has reached epidemic proportions in America. More than 72 million American adults are obese, according to estimates from the National Center for Health Statistics. But obesity varies greatly by state. The map below, from the Centers from Disease Control (CDC), shows the obesity rate for the 50 states, measured as the share of people with a Body Mass Index (BMI) over 30 which the CDC classifies as “obese.”

A week or so ago, I looked at the relationship between smoking and a variety of economic, social, and health factors. With a helpful analytical hand from Charlotta Mellander, we found that smoking was significantly correlated with obesity as well as being correlated with education levels, class structure, and other factors. So, we decided to take a quick look at the state-level factors that might be associated with obesity. We ran some simple correlations and scatter-plots between state obesity rates and these factors. As usual, we point out that correlation does not imply causality, but simply points to associations between variables. Still, a number of interesting things stand out.

It should come as little surprise that states with higher levels of obesity have significantly higher rates of death from cancer, heart disease, and cerebrovascular diseases like hypertension. There is a significant correlation between obesity and death rates from cancer (.7), heart disease (.7), and cerebrovascular disease (.7).

It might be, however, that states with greater percentages of obesity are those where people pay less attention to their health generally or are more likely to engage in risky behavior. And that’s what we find at least in the case of smoking which correlates highly with state levels of obesity (.8).

Might obesity be related to states’ broader social and psychological climates? To get at this, we looked at the relationship between obesity and a commonly used measure of subjective well-being or happiness developed by the Gallup Organization. Obesity is negatively associated with state happiness (with a correlation of -.6). Since these correlations only reflect associations between variables and not causality, it’s hard to say whether this reflects the fact that happier people eat less, are healthier, or are less prone to obesity, or if unhappier people eat more, are unhealthier, or are somehow more prone to obesity, or if both obesity and happiness levels reflect something else. To get at this, we look at the associations between state obesity rates and social and demographic factors below.

Common sense would suggest that more affluent people would have lower levels of obesity and poorer ones higher, and we find such an association. Obesity is correlated with income levels (-.6) and more moderately so with economic output, measured as gross state product per capita (-.4).

One would think that states with greater concentrations of more highly educated people have lower levels of obesity, and that is what we find. States with higher levels of human capital, measured as the percentage of adults with a college degree, have lower levels of obesity (the correlation being -.8).

To what extent does obesity reflect the kind of work people do? We examine the relationships between obesity and three classes of jobs – creative/professional/knowledge jobs, blue-collar working class jobs, and standardized service class jobs like those in food processing and home health care. Obesity is strongly associated with the share of working class jobs (with a correlation of .7). Obesity is negatively correlated with the share of creative class jobs (-.6). Obesity is also negatively correlated with the share of service class jobs (-.4), though more moderately so.

Obesity is lower in states with higher concentrations of artists, musicians, and entertainers (with a correlation of-.6), those with larger concentrations of gays and lesbians (-.5), and immigrants (-.5). This likely reflects broader structural characteristics of those states, as more highly educated states also tend to be more tolerant and open to diversity.