A few days ago, I came across an article that suggested in 40 years the whole population will be obese! Well, we know that about 30 percent already is and Richard Posner has suggested that this is individual choice. Well, I would venture to say that the creative class is, by and large, rather fit. They are rich, right. The rich and the creative are not obese. Why, they eat better and exercise more.
So what is the creative class doing to solve this huge social problem? What are the public policy issues? The answer, Victory Bread! Yes, the British response to winning WWII. You would think that the creative class could figure out that the solution to this epidemic would be to throw out the microwave, that menace of modernity, and buy a bread machine: It’s cheaper, it’s healthier, and it’s better for the environment. Is this creative or what?