Posts Tagged ‘Jason Rentfrow’

Richard Florida
by Richard Florida
Thu Sep 24th 2009 at 11:00am UTC

What Your Playlist Says About You

Thursday, September 24th, 2009

What does the music you listen to say about your personality, and what determines the kinds of music we like? Watch this video by path-breaking Cambridge University psychologist Jason Rentfrow and find out.

Richard Florida
by Richard Florida
Sun May 24th 2009 at 2:00pm UTC

Geography of Personality

Sunday, May 24th, 2009

MapScroll links to a series of “new and improved” maps of Big Five personality types from the expanded (Canadian) edition of my book Who’s Your City?. Based on data collected by Cambridge University psychologist Jason Rentfrow and his collaborators, these new maps ignore state and national boundaries and include the U.S. and Canada.

The first map is agreeable types.

The second is conscientious personalities.

The third is for extroverts who are more likely to move according to Rentfrow and company’s research.

The fourth is for open-to-experience personality types, also more likely to move.

The fifth is for neurotics.

Richard Florida
by Richard Florida
Tue Mar 24th 2009 at 8:51am UTC

Class, Personality, and the 2008 Election

Tuesday, March 24th, 2009

Last week, we looked at the relationship between class and happy states. This week we look at the effects of class on the 2008 Obama-McCain presidential election. Since states are key units in the U.S. electoral college system, we took states as the units of analysis as opposed to individuals. So under the watchful analytical eye of Charlotta Mellander, we looked at how the class composition of states (as opposed to say the class membership of individuals) effected votes for Obama versus McCain. To make this a little bit more interesting and more fun, we also looked at the effects of factors like income, housing prices, and human capital, as well as the gay index and personality on state voting patterns. Basically, we wanted to identify the kinds of states that voted for Obama or McCain.

CLASS AND THE ELECTION: First things first. There was undeniable class pattern to state voting in the 2008 election. States with large concentrations of two classes – the creative class and the service class were strongly associated with Obama, while states with large working class concentrations went for McCain.

The Creative Class: The correlation between creative class states and Obama was positive and significant (.425), while it was negative and significant for McCain (-.442).

The Service Class: The same basic pattern was true of the service class, the largest class and also the class with the lowest average level of wages and salaries.  Service class states were positively associated with Obama (.390) and negative for McCain (-.415).

The Working Class: Now check out the pattern with the working class. Hasn’t the conventional wisdom long been that working class voters tilt heavily toward the Democrats? When it comes to the concentration of working class jobs in a state, not so much. Working class states were even more strongly associated with McCain (.658) than creative class states for Obama; and working class states were quite negatively correlated (-.623) with Obama. This state level pattern contrasts with individual voting. While Obama won lots of working class voters, working class states went strongly for McCain.

Income and Economic Output: We also looked at the association between state voting and income and economic output (measured as GDP per person). Obama states were those with higher levels of GDP per capita (.375 Obama vs. -.388  McCain) and higher incomes (.516 Obama vs. -527 McCain). These are in line with earlier findings of Columbia University political scientist and Rich State, Poor State author, Andrew Gelman.

Housing Prices: States with high housing prices also were in the Obama camp.  Housing prices were strong correlated with Obama states (.672) and negatively associated with McCain states (-.725).

Human Capital: Human capital – that is the percentage of adults with a college degree – was strongly positively associated with Obama states (.458) and negatively associated with McCain states (-.492). These patterns contrast somewhat with more nuanced data for individual voters. Gelman pointed out in an e-mail that: “At the individual level, Obama did best among people without h.s. degrees and people with postgraduate degrees. McCain did best among people with some college and people with college degrees (but no postgrad degrees).”

The Gay Index: Obama states were also those with greater concentrations of gays and lesbians.  The Gay Index was positively associated with Obama states (.532) and negatively associated with McCain states (-.544).

Personality Factors: Psychologists have long been interested in the connection between personality and individual voting and ideology. So, once again using data originally collected by Cambridge University psychologist Jason Rentfrow and his collaborators, we compared state voting patterns to the concentration of the five major personality types – extroversion, agreeableness, conscientiousness, openness-to-experience, and neuroticism. While three of the types had little relation to state voting patterns, two were significantly associated with Obama vs. McCain votes.

Open-to-Experience: Obama states were associated with high concentrations of open-to-experience (.409) – that is highly creative and innovative people; openness was negatively associated with McCain states (-.371).

Conscientiousness: McCain states were associated with high concentrations of conscientious (or dutiful) personalities (.311).

In an e-mail, Rentfrow says these findings are in line with his own: “The links with class, openness and voting is consistent with what we found in the 1996, 2000, and 2004 presidential elections. Although we didn’t look at the class groupings you looked at, each is related to openness, and we found that openness was strongly related to voting patterns after controlling for income, education, race, and sex. I ran the same analyses for the 2008 election and the results are very similar…”

Richard Florida
by Richard Florida
Thu Nov 20th 2008 at 9:23am UTC

Analyze This

Thursday, November 20th, 2008

The relationship between our personalities and our choice of locations is one of the hottest topics for understanding cities and urban areas. A new study in Psychological Science shows the connection between psychological “temperament” and migration. Not a psychology expert myself, I consulted with Cambridge University psychologist, Jason Rentfrow co-author of a path-breaking study of personality and place.

As Rentfrow explains, the concept of temperament comes from “developmental psychology and is generally regarded as the inherited.” They appear early in life and serve as the foundation for personality. In other words, they are the aspects of our personalities that are tied most closely to our genetics. There are three kinds of temperament – activity, sociability, and emotionality – and the study looked at the effects of these types on who was likely to migrate and where.

The study shows that temperament or personality influences whether someone moves, how frequently they move, and the kind of place they move to. Highly sociable people are the most likely to move, and they are more likely to move to urban areas than rural areas. The study suggests one explanation may be that urban areas have more people and therefore provide sociable types with more opportunities to meet and mingle with others. People with an active temperament were more likely to move, and to move more often.

I asked Rentfrow for his thoughts on the possible relationship between active temperament and open-to-experience people. My interviews with creative-class types reflected a preference for activity or “energy” often combining an intellectual energy with a need for outdoor activity as well as for street level cultural activity. He responded that “being open and curious involves having an active imagination. And physical activity is sometimes required to satisfy intellectual activity. ”

The study is here.

Richard Florida
by Richard Florida
Wed Sep 24th 2008 at 8:30am UTC

Where’s My Personality

Wednesday, September 24th, 2008

The Wall Street Journal profiles Jason Rentfrow and company’s research on the geography of personality:

Even after controlling for variables such as race, income and education levels, a state’s dominant personality turns out to be strongly linked to certain outcomes. Amiable states, like Minnesota, tend to be lower in crime. Dutiful states – an eclectic bunch that includes New Mexico, North Carolina and Utah – produce a disproportionate share of mathematicians. States that rank high in openness to new ideas are quite creative, as measured by per-capita patent production. But they’re also high-crime and a bit aloof. Apparently, Californians don’t much like socializing, the research suggests. As for high-anxiety states, that group includes not just Type A New York and New Jersey, but also states stressed by poverty, such as West Virginia and Mississippi. As a group, these neurotic states tend to have higher rates of heart disease and lower life expectancy.

A very nice interactive map is here.

Richard Florida
by Richard Florida
Mon Sep 15th 2008 at 6:22pm UTC

Geography of Personality

Monday, September 15th, 2008

Great to see lots and lots of pickup for Jason Rentfrow and colleagues’ superb personality mapping research around the web – Andrew Sullivan, Matt Yglesias, Tyler Cowen, and more. Gene Expression has more maps. Here’s the paper.