Posts Tagged ‘Jerry Seinfeld’

Rana Florida
by Rana Florida
Sun Sep 7th 2008 at 11:25am UTC

MicroFlop or MacroSuccess?

Sunday, September 7th, 2008

Microsoft’s new TV ad launched Saturday night during the NFL opener. Crispin Porter & Bogusky, the ad agency behind the $300 million campaign, has garnered much press about the odd partnership.

Many think the ad was a flop, but there sure has been a lot of buzz about the partnership, the campaign, and Jerry Seinfeld’s $10 million celebrity endorsement. Is Microsoft successfully changing its stale image compared to its creative rival, Apple? What do you think of the teaser ad?

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