Creative Class » Jerry Seinfeld http://www.creativeclass.com/_v3/creative_class The source on how we live, work and play Mon, 03 Oct 2011 19:54:19 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 MicroFlop or MacroSuccess? http://www.creativeclass.com/_v3/creative_class/2008/09/07/microflop-or-macrosuccess/ http://www.creativeclass.com/_v3/creative_class/2008/09/07/microflop-or-macrosuccess/#comments Sun, 07 Sep 2008 16:25:28 +0000 Rana Florida http://www.creativeclass.com/_v3/creative_class/?p=3072

Microsoft’s new TV ad launched Saturday night during the NFL opener. Crispin Porter & Bogusky, the ad agency behind the $300 million campaign, has garnered much press about the odd partnership.

Many think the ad was a flop, but there sure has been a lot of buzz about the partnership, the campaign, and Jerry Seinfeld’s $10 million celebrity endorsement. Is Microsoft successfully changing its stale image compared to its creative rival, Apple? What do you think of the teaser ad?

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