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	<title>Creative Class &#187; MySpace</title>
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	<link>http://www.creativeclass.com/_v3/creative_class</link>
	<description>The source on how we live, work and play</description>
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		<title>Music Cities of North America</title>
		<link>http://www.creativeclass.com/_v3/creative_class/2009/11/12/music-cities-of-north-america/</link>
		<comments>http://www.creativeclass.com/_v3/creative_class/2009/11/12/music-cities-of-north-america/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 20:56:54 +0000</pubDate>
		<dc:creator>Richard Florida</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Arcade Fire]]></category>
		<category><![CDATA[Feist]]></category>
		<category><![CDATA[Joni Mitchell]]></category>
		<category><![CDATA[Martin Prosperity Institute]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Neil Young]]></category>
		<category><![CDATA[Nelly Furtado]]></category>
		<category><![CDATA[New Pornographers]]></category>

		<guid isPermaLink="false">http://www.creativeclass.com/_v3/creative_class/?p=13385</guid>
		<description><![CDATA[
Digital technology from myspace.com to a recording studio on your laptop means that music can literally be made and distributed anytime, anyplace, and anywhere.  But it is also clear that a great deal of music continues to come out of particular cities and their music scenes.
The graph below, from a new study from my colleagues [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-thumbnail wp-image-13388" title="MusicNoteLifestyle" src="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2009/11/MusicNoteLifestyle-150x150.jpg" alt="MusicNoteLifestyle" width="150" height="150" /></p>
<p>Digital technology from myspace.com to a recording studio on your laptop means that music can literally be made and distributed anytime, anyplace, and anywhere.  But it is also clear that a great deal of music continues to come out of particular cities and their music scenes.</p>
<p>The graph below, from a new study from my colleagues at the <a href="http://martinprosperity.org/">Martin Prosperity Institute</a> ranks the major music locations in the U.S. and Canada. Even before I moved to Toronto I was aware of the musical talent that comes out  of Canada: from classic rockers like Joni Mitchell and Neil Young to Rush&#8217;s  brand of rock and pop stars like Nelly Furtado or indie darlings New  Pornographers, Arcade Fire, and Feist. So our team at the Institute decided to  see what the numbers might tell us about differences between the Canada and U.S.  music industries.</p>
<p>The rankings are based on location quotients which gauge the relative concentration of music industry establishments, including record labels, distributors, recording studios, and music  publishers.</p>
<p><a href="http://martinprosperity.org/media/images/Music_Graphic_Exhibit1_706_Web.jpg"><img src="http://martinprosperity.org/media/images/Music_Graphic_Exhibit1_660_Web.jpg" alt="" /></a></p>
<p>Interestingly enough, half the top 15 cities are  Canadian. Still, the  United States is home to the two top-ranked cities &#8211; Nashville which is literally off-the-chart on this measure and Los Angeles, the center for global entertainment.  Toronto, Vancouver, and Montreal all out-rank New York on this score. Atlanta makes the top 15 as do college towns like Austin and Madison, Wisconsin. U.S. establishments are  considerably bigger than their Canadian counterparts, with average receipts of $4.1 million per  establishment, nearly eight times the Canadian average of $540,000. But, Canada in fact has about five times the level of music establishments after controlling for population, 5.9 music establishments per $100,000 compared to 1.2 for the U.S.</p>
<p>The full report is <a href="http://martinprosperity.org/insights/insight/The_Great_Musical_North">here.</a></p>

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		<slash:comments>14</slash:comments>
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		<item>
		<title>The Nashville Effect, Ctd.</title>
		<link>http://www.creativeclass.com/_v3/creative_class/2009/05/29/the-nashville-effect-ctd-2/</link>
		<comments>http://www.creativeclass.com/_v3/creative_class/2009/05/29/the-nashville-effect-ctd-2/#comments</comments>
		<pubDate>Fri, 29 May 2009 15:45:08 +0000</pubDate>
		<dc:creator>Richard Florida</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[The Atlantic]]></category>
		<category><![CDATA[Dan Silver]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Nashville]]></category>

		<guid isPermaLink="false">http://www.creativeclass.com/_v3/creative_class/?p=11625</guid>
		<description><![CDATA[
My colleague Dan Silver crunches the numbers and finds that while Nashville may be at the top of the commercial music pyramid, it lags on genre diversity.
Nashville takes fifth place in terms of popularity of its acts, according to Silver&#8217;s analysis of MySpace fans, behind L.A., Manhattan, Chicago, and Atlanta, and just ahead of Brooklyn. It [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2009/05/mandolin_sm.jpg"><img class="show alignnone size-thumbnail wp-image-11627" title="mandolin_sm" src="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2009/05/mandolin_sm-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>My colleague Dan Silver <a href="http://music.martinprosperity.org/?p=115">crunches the numbers</a> and finds that while Nashville may be at the top of the commercial music pyramid, it lags on genre diversity.</p>
<p>Nashville takes fifth place in terms of popularity of its acts, according to Silver&#8217;s analysis of MySpace fans, behind L.A., Manhattan, Chicago, and Atlanta, and just ahead of Brooklyn. It falls to 25th in terms of total (MySpace) acts behind Portland, Austin, and Miami, not to mention leaders like L.A., Manhattan, Brooklyn, and Chicago.</p>
<p>Nashville also lags in the diversity of its music mix, according to Silver. Not surprisingly, it&#8217;s way out in front on country with 1,800 (MySpace) bands with five times as many as second-place San Antonio. Nashville also makes the top 20 for Christian music, acoustic, pop, rock, folk, jazz, and indie.</p>
<p><span>Silver<span> </span>provides further evidence of what he dubs Nashville&#8217;s &#8220;intensive rather than extensive&#8221; music profile by ranking Nashville alongside L.A., NY, Chicago, Atlanta, and comparably sized Portland on MySpace&#8217;s &#8220;bands with fans&#8221; metric (see table below). </span></p>
<blockquote style="margin-right: 0px;" dir="ltr"><p>Nashville is the national leader in Country and Christian music, and has bands with the top 10 most fans in folk, acoustic, acapella, pop, rock, punk, jazz, and alternative.<span> </span>This is very impressive indeed; Nashville is for sure a hit maker.<span> </span>But, once again, note the steep drop off.<span> </span>The other top 5 &#8220;bands with fans&#8221; cities &#8211; NY, L.A., Chicago, ATL &#8212; have high fan rankings across all the genres, with averages of 3, 7, 6, and 18.<span> </span>Nashville plunges to 40. Portland, by contrast, which ranks #19 overall on this metric (14 lower than Nashville), has an average fan rank across genres that is 14 higher than Nashville&#8217;s.</p>
<p>So yes, Nashville is more than country music.<span> </span>But, ranked in terms of the sheer cosmopolitan multiplicity of the genres its bands produce and circulate, Nashville is not quite New York City.<span> </span>Or, for that matter, Portland.</p></blockquote>
<p>Still, Nashville&#8217;s music scene remains highly focused on the best-selling and most commercial of genres - pop (fourth), rock (sixth), and punk (sixth) as well as country (first), Christian (first) and folk (second) &#8211; compare to its 33rd place finish in Afrobeat and 151st place in death metal &#8211; as Silver&#8217;s data show.</p>
<form class="mt-enclosure mt-enclosure-image" style="display: inline;"><img class="mt-image-center" style="margin: 0px auto 20px; display: block; text-align: center;" src="http://correspondents.theatlantic.com/richard_florida/genre%20rankings.jpg" alt="genre rankings.jpg" width="600" height="574" /> </form>

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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Geography of Online Communities</title>
		<link>http://www.creativeclass.com/_v3/creative_class/2008/11/21/geography-of-online-communities/</link>
		<comments>http://www.creativeclass.com/_v3/creative_class/2008/11/21/geography-of-online-communities/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 19:09:11 +0000</pubDate>
		<dc:creator>Richard Florida</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.creativeclass.com/_v3/creative_class/?p=4621</guid>
		<description><![CDATA[
Map via XKDC (h/t: Charlotta Mellander). Thoughts?


]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2008/10/http.jpg"><img class="alignnone size-thumbnail wp-image-4624" title="http" src="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2008/10/http-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>Map via <a href="http://xkcd.com/256/">XKDC</a> (h/t: Charlotta Mellander). Thoughts?</p>
<p><a href="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2008/10/onlinecommunity.png"><img class="aligncenter size-full wp-image-4622" title="onlinecommunity" src="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2008/10/onlinecommunity.png" alt="" width="500" height="472" /></a></p>

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			<wfw:commentRss>http://www.creativeclass.com/_v3/creative_class/2008/11/21/geography-of-online-communities/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Technology, the Workplace, and Obama&#8217;s Example</title>
		<link>http://www.creativeclass.com/_v3/creative_class/2008/11/10/technology-the-workplace-and-obamas-example/</link>
		<comments>http://www.creativeclass.com/_v3/creative_class/2008/11/10/technology-the-workplace-and-obamas-example/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 13:37:36 +0000</pubDate>
		<dc:creator>Wendy Waters</dc:creator>
				<category><![CDATA[Globalization]]></category>
		<category><![CDATA[Technology & Innovation]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.creativeclass.com/_v3/creative_class/?p=4856</guid>
		<description><![CDATA[
Rapidly improving and expanding network computer technology is a key reason why workplaces today are shifting fast toward more mobile and flexible environments. Reflecting upon events of the past week, I think there is another massive revolution in workplaces still to come.
The Obama campaign demonstrated the potential of computer-facilitated personal networks to bring about change. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2008/11/earthkeyboard.jpg"><img class="show alignnone size-thumbnail wp-image-4865" title="earthkeyboard" src="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2008/11/earthkeyboard-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>Rapidly improving and expanding network computer technology is a key reason why workplaces today are shifting fast toward more mobile and flexible environments. Reflecting upon events of the past week, I think there is another massive revolution in workplaces still to come.</p>
<p>The Obama campaign demonstrated the potential of computer-facilitated personal networks to bring about change. Through Facebook and MySpace, along with websites like YouTube, supporters connected with independents and people who were potential supporters, creating a viral-like marketing campaign. People found numerous different ways to connect and spread a message. Obama rode this 21st-century communications revolution to victory &#8211; it was not a machine to build and control, but rather energy and ideas to harness.</p>
<p>As corporations relax their rules about &#8220;who can be doing what on their work machine when,&#8221; a new generation might just use the myriad communications options available to do something fantastic. When corporations &#8220;let go&#8221; they might find they can hitch themselves to something amazing.</p>
<p>Imagine a global corporation &#8211; maybe a software company or an accounting-consulting firm &#8211; in which people at all levels and positions could interconnect and network together, and then solve problems together. A company with an internal intranet containing an internal Facebook, blogs, work logs, etc. fully searchable by anyone else in the company. Perhaps employees anywhere in the world could connect in any way they needed to: video conference instantly from their laptops, or leave video messages for each other.</p>
<p>If all the talent in the company could connect easily, that could bring enormous innovation acceleration. Problem solving could be far more efficient. Maybe David in the office in Singapore has already solved a problem now facing new person Carly in the office in Boston? What if Carly could type in a few key words and learn that David dealt with the same issues last month?</p>
<p>While I&#8217;ve heard of companies trying to better connect their workforces through intranet applications, I haven&#8217;t heard of too many turning all or most of the process over to all employees, especially the younger generation (but please comment and tell me who is doing this if you know).</p>
<p>The first company that achieves this extreme interconnectivity would instantly have tremendous leverage against competitors from an enormous boost in productivity and innovation.</p>
<p>Obama was the first major politician to grasp the potential, and harness the power, of youth and technology &#8211; and just look at how far ahead it put him. He left the best late-20th century political machine in the dust (the Clinton camp) and made McCain look like a relic of the 1950s.</p>

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		<slash:comments>10</slash:comments>
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