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	<title>Creative Class &#187; organic</title>
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		<title>You Are Where You Eat</title>
		<link>http://www.creativeclass.com/_v3/creative_class/2009/06/11/you-are-where-you-eat/</link>
		<comments>http://www.creativeclass.com/_v3/creative_class/2009/06/11/you-are-where-you-eat/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 17:04:11 +0000</pubDate>
		<dc:creator>Richard Florida</dc:creator>
				<category><![CDATA[Creative Class Consumption]]></category>
		<category><![CDATA[The Atlantic]]></category>
		<category><![CDATA[Betsy Donald]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[creative food economy]]></category>
		<category><![CDATA[organic]]></category>

		<guid isPermaLink="false">http://www.creativeclass.com/_v3/creative_class/?p=11836</guid>
		<description><![CDATA[
A reader writes:
Another issue that is starting to arise outside of your writing is the future of food production. I would like you to consider how your view of future urban areas would interact with increasing commodity prices for basic food stuffs. Northern to central Virgina is an interesting case in point. There is a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2009/06/heartplate.jpg"><img class="show alignnone size-thumbnail wp-image-11838" title="Hearty Eating" src="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2009/06/heartplate-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>A reader writes:</p>
<blockquote><p>Another issue that is starting to arise outside of your writing is the future of food production. I would like you to consider how your view of future urban areas would interact with increasing commodity prices for basic food stuffs. Northern to central Virgina is an interesting case in point. There is a vibrant rural community, filled with local food-growing ex-urban dwellers. In the late 90&#8217;s up to this crash, they were competing with Mc-mansions for land. Can these extended regional urban/suburban/rural areas continue? Or will the increases in prices on food commodities further separate urban and rural as the need to increase productive yield becomes the only value of rural farm land?</p></blockquote>
<p>I asked <a href="http://geog.queensu.ca/faculty/donald.asp">Betsy Donald,</a> a geographer at Queens University who has done extensive research on the <a href="http://martinprosperity.org/media/pdfs/From_Kraft_to_Craft-B_Donald.pdf">creative food economy</a>, about this.</p>
<blockquote><p>The creative  food economy has profound implications for sustainable economic development  because place and providence become central to quality food making, marketing  and lifestyle. Food, unlike any other commodity on the planet, is intimate: we  eat it and therefore how we eat it has implications for a host of policy related  issues around job creation, health, hunger, ecosystem protection, carbon  footprint, labor practices, cultural awareness and diversity.</p>
<p>There is a huge movement toward preserving prime  farmland on the urban fringes through efforts to resolarize the farm, but also a  budding trend toward urban gardening. Recall during World War II that 40 percent  of produce consumed in America came from private &#8220;Victory Gardens.&#8221; Now these  urban gardens are making a comeback &#8211; with more attention paid to organic and  diverse food production (think Michelle Obama&#8217;s White House Garden) and San  Francisco&#8217;s recent veggie planting on the grounds of City Hall. In Seattle, a  local program offering public gardening plots has 6,000 plots assigned and a  waiting list of 700 people<span> </span>- an aspect of the food economy that integrates local, organic and ethnic food production.</p>
<p>Some of this creative food production draws on more traditional farming practices, but much of it also challenges it by calling for more sustainable forms of food production that reduces the need for both fertilizers and pesticides and cleverly used polycultures to produce large amounts of food from little more than soil, water and sunlight (as is going on in Argentina and Brazil). It calls for a more holistic vision of the food economy that views  food as a prism through which we can explore the scope and complexity of many of  our most pressing economic, social and ecological issues.</p></blockquote>
<p>She&#8217;s on to something. The demand for higher-quality food &#8211; both from individual consumers and from restaurants &#8211; is already leading to a tighter, more organic, higher-quality food supply chain. Adding creativity, so to speak, to food production will increase its value; we&#8217;ll pay more for it, and that will make this kind of food production economically more viable. Who knows? Perhaps the economics will someday enable the remaking and reuse of declining ex-urbs as centers of more vital, higher-end, creative farming communities.</p>

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		<slash:comments>5</slash:comments>
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		<title>Food for Thought</title>
		<link>http://www.creativeclass.com/_v3/creative_class/2009/03/25/food-for-thought/</link>
		<comments>http://www.creativeclass.com/_v3/creative_class/2009/03/25/food-for-thought/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 21:27:26 +0000</pubDate>
		<dc:creator>Michael Wells</dc:creator>
				<category><![CDATA[Creative Class Consumption]]></category>
		<category><![CDATA[agricultural industry]]></category>
		<category><![CDATA[healthy eating]]></category>
		<category><![CDATA[Michelle Obama]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[Tom Vilsack]]></category>
		<category><![CDATA[White House garden]]></category>

		<guid isPermaLink="false">http://www.creativeclass.com/_v3/creative_class/?p=9668</guid>
		<description><![CDATA[
The new  organic garden at the White House gotten a lot of attention, but a story in last  Sunday&#8217;s NY Times business section says that the administration&#8217;s  agricultural policies go much deeper. If the story is right, and if the changes  are sustained, Americans may move back to eating the way [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2009/03/farmland.jpg"><img class="show alignnone size-thumbnail wp-image-9670" title="farmland" src="http://www.creativeclass.com/_v3/creative_class/_wordpress/wp-content/uploads/2009/03/farmland-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>The new  organic garden at the White House gotten a lot of attention, but a <a href="http://www.nytimes.com/2009/03/22/business/22food.html?_r=1&amp;em &lt;http://www.nytimes.com/2009/03/22/business/22food.html?_r=1&amp;amp;em&gt;">story</a> in last  Sunday&#8217;s <em>NY Times</em> business section says that the administration&#8217;s  agricultural policies go much deeper. If the story is right, and if the changes  are sustained, Americans may move back to eating the way our grandparents did on  the farm.</p>
<p>The long <em>Times</em> piece talks about food&#8217;s impact on  health and the environment, class issues around healthy eating, and the  entrenched agricultural industry.</p>
<blockquote><p>The most vocal booster so far has been the first  lady, Michelle Obama, who has emphasized the need for fresh, unprocessed,  locally grown food and, last week, started work on a White House vegetable  garden. More surprising, perhaps, are the pronouncements out of the Department  of Agriculture, an agency with long and close ties to  agribusiness.</p>
<p>In mid-February, Tom  Vilsack, the new secretary of agriculture, took a jackhammer to a patch of  pavement outside his headquarters to create his own organic &#8220;people&#8217;s garden.&#8221;  Two weeks later, the Obama administration named Kathleen Merrigan, an assistant  professor at Tufts University and a longtime champion of sustainable agriculture  and healthy food, as Mr. Vilsack&#8217;s top deputy&#8230;.</p>
<p>(Vilsack) has said he  hopes to devote more resources to child nutrition to improve the quality of  school breakfasts and lunches. He also wants to make sure that only healthy  choices are available in school vending machines&#8230;.</p>
<p>Noting that the  department&#8217;s recently released Census of Agriculture included more than 100,000  new small farmers, he said he wanted his agency to help them develop regional  distribution networks. The small farms&#8217; produce could be sold to institutional  buyers like schools.<em><br />
</em></p></blockquote>
<p>Vilsack was generally  seen as an agribusiness supporter in Congress and wasn&#8217;t a popular choice with  the organic and local foods communities, but they&#8217;ve been pleasantly surprised.  If Vilsack and the local food activists succeed in getting their crops into  supermarkets and school lunches, it could be a sea change in American eating  habits.</p>
<p>The market is ahead of the government on this. Chains like  Whole Foods have brought organic to the big grocery business and now Safeway and  Wal-Mart have organic produce sections. Farmer&#8217;s markets that sell locally grown  food are springing up around American cities, and my guess is that the many of  those 100,000 small farmers are selling to them. Portland&#8217;s metro area has over  30 farmer&#8217;s markets &#8211; downtown, in low income working-class neighborhoods, and  in the suburbs. Healthy school lunches were pioneered by Bay Area celebrity chef  Alice Waters, who got the Berkeley schools to plant gardens for their  cafeterias. With Michelle Obama out front, the healthy food movement is poised  to make another giant step forward.</p>
<p>Agribusiness is similar to Detroit  automakers in many ways. &#8220;Big Ag&#8221; has subsisted on subsidies and fought reform,  while marketing products heavy in corn syrup made cheap by subsidies, and  petroleum-based fertilizers are a major oil user. When I was a kid growing up in  California&#8217;s agricultural Central Valley, my father worked for a poultry feed  manufacturer. He brought home calendars from Shell (I think) with cartoon  pictures of gigantic tomatoes grown with chemical fertilizers. Now the Valley&#8217;s  aquifer is poisoned by fertilizers and pesticides and the tap water is unsafe to  drink.<a title="http://www.nytimes.com/2009/03/22/business/22food.html?_r=1&amp;em" href="http://www.nytimes.com/2009/03/22/business/22food.html?_r=1&amp;em"></a></p>

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		<slash:comments>8</slash:comments>
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