Greg Easterbrook in The Atlantic:

The Bills could help forge mutual affection between the cities—even a regional identity. Buffalo’s civic promotion has generally reached southward; in this newly globalized world, it should reach northward, toward a country that is as underappreciated among nations as Buffalo is among cities.

Connections to cosmopolitan, multi­cultural Toronto might change Buffalo’s image from backward-­focused to wave-of-the-future. Toronto is growing by leaps and bounds, and some portion of the growth may already be spilling over; most of the immigrants to Buffalo in recent years were Canadian. Buffalo offers urban living free of traffic jams and boasts one of the nation’s last under­developed stretches of premium waterfront. During its City of Light heyday, when Buffalo was the first electrified metropolis, Frank Lloyd Wright, Frederick Law Olmsted, and other fabled names designed homes and parks. In the lovely Delaware Park area, magnificent Beaux Arts homes sell at exceedingly low prices compared with homes in elite U.S. cities—or in Toronto.

So long as the Bills keep a foot in the city, they keep alive the dream of a Super Bowl win—a hope that an infusion of Loonies (Canadian dollars) might sustain. And should the Bills win the Super Bowl, Buffalo will return to national prominence. I don’t just think this will happen, I know it will.

It’s all about the mega…