About CCG

Meet the team

Developing pioneering strategies for business, government, and community competitiveness, the Creative Class Group is comprised of next-generation thinkers and strategists who offer organizations and regions access to leading-edge knowledge, trends, research, consulting, education, and professional development worldwide.

  • Richard Florida

    Founder

    Richard Florida

    The Director of the Martin Prosperity Institute at the University of Toronto’s Rotman School of Management, Global Research Professor at New York University, and the founder of the Creative Class Group, which works closely with governments and companies worldwide, Richard Florida is perhaps the world’s leading urbanist, “as close to a household name as it is possible for an urban theorist to be in America,” according to The Economist. Esquire has included him on its annual list of “The Best and the Brightest,” and Fast Company dubbed him an “intellectual rock star.” MIT Technology Review recently named him one of the world’s most influential thinkers. GDI also named him one of the world’s global thought leaders of 2013.  He is also a member of the Global Agenda Council on the Creative Economy, World Economic Forum.

    Florida is the author of several global best sellers, including the award-winning The Rise of the Creative Class (“one of the best business books of all time”—800-CEO-READ), and is a senior editor for The Atlantic, where he co-founded and serves as Editor-at-Large for Atlantic Cities, the world’s leading media site devoted to cities and urban affairs. Florida appears regularly on CNN and other news broadcasts and is a regular contributor to the op ed pages of major newspapers and magazines. TIME magazine recognized his Twitter feed as one of the 140 most influential in the world.

    Florida previously taught at Carnegie Mellon and George Mason University, and has been a visiting professor at Harvard and MIT. He earned his Bachelor’s degree from Rutgers College and his Ph.D. from Columbia University.

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  • Rana Florida

    Chief Executive Officer

    Rana Florida team

    Rana Florida is the CEO of the Creative Class Group, managing new business development, marketing, consulting, research and global operations. The firm’s clients include BMW, Converse, Starwood, IBM, Philips, Pinewood Studios, Zappos, and Johnson & Johnson to name just a few.

    Rana has more than two decades of experience in corporate strategy, communications, marketing and branding. She previously directed global strategic communications for HMSHost, the world’s largest airport developer, where she led all marketing, advertising and communication efforts.

    Rana has appeared as a guest on The Today Show and MSNBC and was featured on the front business page of The New York Times. Her writing has appeared in Fast Company and Inc.com and she’s been interviewed by the Wall Street Journal, Market Watch, CNN, The Globe and Mail and several others. She writes Your Start-up Life, a business advice column for the Huffington Post where she interviews successful creatives and leaders such as President Bill Clinton, First Lady Michelle Obama, sports great Andre Agassi, chef Jeans-George, Grammy award winning singer Nelly Furtado, architect Peter Marino, Governor O’Malley, fashion designer Tory Burch, ABC’s Shark Tank Mark Cuban, celebrity chef Mario Batali, CEO of Zappos Tony Hsieh, architect Zaha Hadid, author Dan Pink, CNN anchor Ali Velshi, creative director Tomas Maier, Mayor Rich Daley and others.

    Rana is the author of the best-seller Upgrade, Taking Your Work and Life from Ordinary to Extraordinary.

    Previously, Rana wrote Creative Spaces for HGTV and the Huffington Post, highlighting public and private spaces that epitomize creativity, innovation, design. For almost a decade, Rana was an internationally syndicated advice columnist with her three sisters in major daily newspapers and a regular Fox News contributor for several years.

    Throughout her career, Rana has lent her expertise to several boards including Airports Council International in Washington, DC, the Council for International Visitors, and the The Founders Junior Council, Detroit Institute of Arts. Rana remains heavily involved in philanthropy having served as a board member for the Toronto Symphony Orchestra, a co-chair for the Design-Exchange and as an Ambassador on the CAFA board, which celebrates emerging talent in the arts and fashion, and as an ambassador for Girls E Mentoring, whose vision is to bridge the social divide between at-risk girls and high-achieving women to motivate the next generation of leaders. As CEO, the Creative Class Group supports the United Nations including the UN Habitat, the United Nations Economic and Social Council (ECOSOC) and Girl Up, as well as numerous charitable organizations. She is also currently an advisory board member for the online retailer Shop.ca.

    Rana holds a Bachelor of Arts in communications and a MBA in marketing and management.

  • Steven Pedigo

    Director of Research and Communications

    Steven Pedigo

    Steven Pedigo serves as the director of research for the Creative Class Group, a global think tank comprised of leading researchers, academics and strategists. In this role, he provides cutting-edge analysis of economic and demographic trends for communities, Fortune 500 companies and major media outlets across the globe. Steven has managed a team of expert researchers to provide business intelligence for an array of clients such as Pinewood Studios, Zappos.com, Le Meridien Hotels, Emaar Canada and Kiplinger’s Magazine.

    Steven is also responsible for managing the Creative Class Leadership Program, a worldwide community engagement program. He has successfully launched these programs in numerous U.S. and international communities from El Paso, TX; to Vancouver, BC, and Noosa, Australia.

    In addition to his work with the Creative Class Group, Steven is the director of civic engagement and an assistant clinical professor for economic development at New York University (NYU). In his role at NYU, Steven is leading the effort to develop, fund and deliver the University’s civic engagement and economic development curriculum and research program.

    Prior to joining NYU, Steven was a vice president and member of the senior management team for the Initiative for a Competitive Inner City (ICIC), a national research organization founded by Harvard Business School professor Michael Porter to encourage private-sector investment into U.S. urban centers. He is also a distinguished visiting research scholar with the School of Urban and Public Affairs at University of Texas and a visiting professor at the Centro de Estudios Superiores de Monterrey Design.

    Steven has also served in a variety of economic development roles. He was the vice president for business attraction and research for Greater Portland, Inc. (GPI), a regional economic development organization for the Portland-Vancouver metropolitan region. With GPI, Steven developed and staffed a comprehensive, assets-based economic development plan for the region’s key industry clusters.

    Before GPI, Steven started his career in economic development as the director of research for the Greater Washington Initiative (GWI), a regional marketing organization for the Washington, D.C. metropolitan area. He was responsible for region’s comprehensive human capital assessment, which was profiled extensively in The Washington Post and utilized by area universities and community colleges to forecast future course needs. As researcher and writer, Steven’s work has been featured in such publications as The New York Times, The Washington Post and The Dallas Morning News.

    Steven holds a bachelor’s degree from the University of Texas at Austin and graduate degrees from the H. John Heinz III School for Public Policy and Management at Carnegie Mellon University and the University of Illinois at Urbana-Champaign.

  • Reham Alexander

    Director of Global Operations and Events

    Reham Alexander

    Reham Alexander is the director of global operations and events for Creative Class Group. She handles client relations for and management of all domestic and international speaking engagements.

    She has orchestrated events around the world from the Global Cities Forum in Abu Dhabi, the Johnson and Johnson marketing meeting in New York, the Asia Pacific Cities Summit in Korea with over 1,000 delegates and mayors from over 150 cities worldwide to the IBM partners meeting at the British Museum in London. She works with a wide array of clientele to stage large scale events as well as managing media and publishing, high profile government and business leaders and professional associations. Clients include Fortune 100 companies, government, education, healthcare, nonprofit and economic development organizations.

    Reham received her bachelor’s degree from the University of Michigan with a double major in Political Science and Communications and post-graduate work at Wayne State University. Reham has a background in advertising and marketing and has worked as a freelance corporate consultant for the past several years. She has been a long time columnist for the Detroit News, Calgary Sun and the Record.

Project Collaborators

  • Christian Unverzagt

    Design

    Christian Unverzagt

    Christian Unverzagt is a partner in design. He is also the architectural designer of Richard Florida’s research institute, the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto. He is a designer and educator based in Detroit where he directs M1/dtw, a nationally recognized, multidisciplinary studio working at the intersection of design and cultural production. Unverzagt is also on the faculty at the University of Michigan Taubman College of Architecture and Urban Planning.

    Unverzagt has an undergraduate degree in architecture from the University of Michigan, studied at the Bartlett School of Architecture in London, and received a Master of Architecture (with distinction) from the Southern California Institute of Architecture (SCI-Arc) in Los Angeles. He is the founding designer of the Michigan Architecture Papers, a publication series which has received numerous awards including a Series Award from the American Institute of Architects (AIA). His work has been published and exhibited internationally.

  • Chris Benfield

    Architecture and Importance of Place

    Chris Benfield.

    Principal of Benfield Partners in New York City, Chris Benfield works on a variety of architectural, product and strategy based projects for clients worldwide speaking on architecture and the importance of place. Previously he was a Senior Strategist for the Arnell Group’s Innovation Lab, Peter Marino, MR Architecture + Décor and was a founding principal of M1/DTW, a nationally recognized multidisciplinary studio. Chris holds a Bachelor of Fine Arts from the University of Michigan and a Master of Fine Arts with distinction from the Cranbrook Academy of Art, and has taught and lectured at a number of schools including Pratt Institute, University of Maryland, West Virginia University, College for Creative Studies and Cranbrook. His work has been published in Scout, 306090, New York Times, Interior Design Magazine, Clear Magazine and Archinect.

  • Zoltan Acs

    Public Policy, Entrepreneurship and Economic Development

    Zoltan Acs

    Zoltan J. Acs speaks to the importance of entrepreneurship for economic development and its role in the global economy. He is a professor at George Mason University School of Public Policy and Director of the Center for Entrepreneurship and Public Policy. He is also a Research Scholar at the Max Planck Institute for Economics in Jena, Germany and a visiting professor at Imperial College Business School in London. He is coeditor and founder of Small Business Economics, the leading entrepreneurship and small business publication in the world.

    Previously, he held the position of Doris and Robert McCurdy Distinguished Professor of Entrepreneurship and Innovation, in the Robert G. Merrick School of Business, University of Baltimore. He has also served as: Research Fellow at the U. S. Bureau of the Census, Chief Economic Advisor at the U.S. Small Business Administration (SBA), Associate Director of Center for International Business Education and Research (CIBER) at the University of Maryland, Research Fellow at the Science Center Berlin, Research Associate at the Institute on Western Europe at Columbia University and Scholar-in-Residence at the Kauffman Foundation.

    Dr. Acs has held faculty positions at Middlebury College and The University of Illinois-Springfield. Dr. Acs is a leading advocate of the importance of entrepreneurship for economic development. He received the 2001 International Award for Entrepreneurship and Small Business Research, on behalf of The Swedish National Board for Industrial and Technical Development. He has published more than 100 articles and 20 books, including articles in the American Economic Review, Review of Economics and Statistics, Kyklos, Journal of Urban Economics, Economica, Research Policy and Science Policy. His most recent book is Entrepreneurship, Growth and Public Policy, Cambridge University Press.

  • Ajay Agrawal

    Strategy, Innovation and Creativity

    Ajay Agrawal

    Ajay Agrawal speaks on the economics of strategy, innovation and creativity. He is the Peter Munk Professor of Entrepreneurship at the University of Toronto’s Rotman School of Management where he teaches courses on strategy, creativity, and innovation. He is also a Research Associate at the National Bureau of Economic Research in Cambridge, MA and Director of the Program on Innovation and Creative Industries at the Martin Prosperity Institute.

    Professor Agrawal has presented his research on the economics of innovation and creativity at a variety of institutions including Harvard University, MIT, Stanford University, and the Federal Reserve Bank. He has testified as an expert witness before the Canadian Copyright Board, authored policy papers for provincial and federal government agencies, and advised organizations in various fields including robotics, digital media, television broadcasting, intellectual property valuation, music performance, software development, wireless, automotive, bio-therapeutics, and pharmaceuticals.

    Professor Agrawal has been recognized as “Professor of the Year” by the past four consecutive graduating classes of the MBA program at the Rotman School of Management. He holds a Ph.D. in Strategy and Business Economics as well as a Masters in Engineering from the University of British Columbia. Professor Agrawal is currently a Visiting Scholar at Harvard University.

  • Don Carter

    Urban Design and Development

    Don Carter

    Don Carter is an expert speaker on urban design and development. He is the David Lewis Director of Urban Design and Regional Engagement of the Remaking Cities Institute at Carnegie Mellon University. He also teaches in the Master of Urban Design program in the School of Architecture.

    Prior to joining Carnegie Mellon University in July 2009, Carter was president of Urban Design Associates where he led many of the firm’s most complex projects, drawing upon his broad international experience as an architect, urban designer, and developer. He continues to serve as consulting principal to the firm.

    Carter is a Fellow of the American Institute of Architects (AIA), a Fellow of the American Institute of Certified Planners, a member of the Congress for the New Urbanism, and a member of the Urban Land Institute (ULI) where he was national chair of the Inner City Council.

    Previously, at ULI, he served on the Affordable Housing Forum, Infill Development Forum, Residential Development Council, and Entertainment Development Council. Carter is past chair of the ULI Pittsburgh District Council, and past president of the Pittsburgh Chapter, AIA. He has lectured and published internationally on urban design and architecture.

    Carter currently serves on the board of the Andy Warhol Museum, and previously served on the boards of the Pittsburgh Downtown Partnership, Pittsburgh Zoo, Leadership Pittsburgh, Pittsburgh Chamber of Commerce, Pittsburgh Public Theater, and LaRoche College Board of Regents. He earned a Bachelor of Architecture from Carnegie Mellon University and did post-graduate work in urban design and regional planning at the University of Edinburgh, Scotland.

  • Richard DiFrancesco

    Economic Modeling and Impact Analysis

    Richard DiFrancesco

    Professor DiFrancesco is an expert in multi-regional economic modeling and analysis as well as regional economic impact analysis, cited as an acknowledged authority in this area by several internationally peer-reviewed publications and professional reports.

    After completing M.A. and Ph.D. degrees in Regional Science at McMaster University, Dr. DiFrancesco joined the Department of Geography & Program in Planning at the University of Toronto in 1995. Currently, Dr. DiFrancesco is an Associate Professor of economic geography and regional economic planning and Graduate Coordinator in that department.

    Professor DiFrancesco is also the President of Regional Analytics Inc., a professional consulting practice that both draws from and feeds into his scholarly research. Regional Analytics specializes in socioeconomic impact analysis and forecasting, and has considerable experience in this area. Regional Analytics Inc., has completed economic impact analyses (for public and private sector clients) for spatial units ranging from Canada as a whole to small rural communities, including most regional aggregations in-between.

  • Mike Dover

    Technology and Business

    Mike Dover

    Mike Dover is an expert speaker on the role of technology in today’s business environment. Technology and business thought leader Mike Dover is Managing Partner of Socialstruct Advisory Group and co-author of Wikibrands: Reinventing Your Business in a Customer-Driven Marketplace. Previously he was responsible for operations, content quality, and client management for $9 million, multi-year research studies on the intersections among technology, business strategy and society at nGenera Insight, where he served as Vice President, Research Operations.

    He is a contributor to many bestselling business books including Wikinomics and Grown Up Digital. His areas of expertise include mass collaboration, the Net Generation (Gen Y), technology and business models, popular culture, social networking, the blogosphere, Web 2.0, and human capital.

  • Chris Leinberger

    Metropolitan Land Use Development

    Chris Leinberger

    Chris Leinberger, a land use strategist, teacher, developer, researcher and author, balances business realities with social and environmental issues. Mr. Leinberger is a Professor and founding Director of the Graduate Real Estate Development Program at the University of Michigan, visiting fellow at the Brookings Institution in Washington, DC., founding partner of Arcadia Land Company, a new urbanism/transit-oriented development and consulting firm, and President of Locus; Responsible Real Estate Developers and Investors.

    His most recent book is The Option of Urbanism, Investing in a New American Dream, published in 2008 by Island Press. He is also the author of Strategic Planning for Real Estate Companies. He has written for numerous publications, such as The Atlantic Monthly and Urban Land magazine. He has been profiled by CNN, National Public Radio, Infrastructurist, and Washington Post among other broadcast, web and print media.

    Leinberger was voted one of the “Top 100 Urban Thinkers” in a poll conducted by Planetizen, the international urban planning and architecture website, in 2009. He was the William H. Whyte Award winner by Partners for Livable Communities in 2010. Leinberger is a graduate of Swarthmore College and the Harvard Business School.

  • David Miller

    Entrepreneurship and Strategies

    David J. Miller

    David J. Miller is a community facilitator with the Creative Class Group. As a founding developer of the Creative Communities Leadership Project, he brings his vast experience in economic development, real-estate, and campus entrepreneurship to help communities achieve greater economic prosperity. Along with extensive experience in global policy, David has worked as an adviser to large commercial real estate tenants and multifamily property owners, directed Internet operations and strategy for MachineWeb.com, Inc., and managed e-commerce and digital music for Rollingstone.com.

    David also has extensive experience in the global policy arena having served as researcher and writer for Ambassador David M. Abshire, founder of The Center for Strategic and International Studies in Washington D.C.

    David holds an MBA from the University of Chicago, a master’s in international politics of Asia from the University of London (dissertation title: Changing Definitions of Security in the Information Age: The People’s Republic of China and the Internet), and a bachelor’s in international relations from the University of Michigan. Currently pursuing a Ph.D. in entrepreneurship.

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