Richard Florida
by Richard Florida
Tue Aug 29th 2006 at 10:16am EDT

Porter on “Location Paradox”

Vespa. The new S. Born to be square.

A terrific interview in Business Week online with Harvard’s Michael Porter.

From the Q & A…

“I call it the location paradox. If you think of globalization, your first reaction is to think that location doesn’t matter any more. There are no barriers to investment. But the paradox is that location still matters. The U.S. is still the most important space in the world, for example, and regions have tremendous specialization. Anything that can be easily accessed from a distance no longer is a competitive advantage. But the more there are no barriers, the more things are mobile, the more decisive location becomes. This point has tripped up a lot of really smart people.”

(posted by Richard)

2 Responses to “Porter on “Location Paradox””

  1. Michael Bindner Says:

    The challenge is, what are the creative jobs when the factory closes.

  2. David Says:

    Yes, but even more important than the jobs are the people…. where are the creative people and why do they want to be in a specific place. The jobs will follow them.

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