Richard Florida
by Richard Florida
Mon Mar 31st 2008 at 3:21pm EDT

Who’s Your Blogging Head…

Vespa. The new S. Born to be square.

Here’s about an hour-long interview of me by the fantastic Will Wilkinson on bloggingheads.tv. Here’s what Will has to say about the book:

This is a really fascinating book and I highly recommend it. First
of all, it’s really important to help people realize that where you
live is important, that it is a choice, and you are responsible for it.
Second, the importance of agglomeration to innovation and growth is I
think one of the most interesting issues there is, and Florida does a
great job of covering this work. But what I found most fascinating is
new work Florida reports on that shows the relationship between place
and happiness and place and personality. Did you know that extraverts
are more likely to live in the midwest? That New York City is the
capital of neuroticism? (Of yeah, you did!) That big coastal cities are
most likely to be home to people high on openness to experience? Does
your personality really fit the place you live? Fascinating stuff.

I read an early version of Who’s Your City about two years
ago and told Richard it would be really interesting to see if there is
a relationship between place and personality. I was completely blown
away reading the finished book to see that there is in fact some good
data on this and also by how far Richard is pushing it. I hope the book
does well, and I’m betting it does.

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