Richard Florida
by Richard Florida
Mon Sep 15th 2008 at 6:22pm EDT

Geography of Personality

“If you don't get Rotman Magazine, you should. In fact, get all the back issues” -Bruce Nussbaum. Assistant Managing Editor, BusinessWeek. Try a risk-free issue:rotman.utoronto.ca/must-read. Rotman, a new way to think.

Great to see lots and lots of pickup for Jason Rentfrow and colleagues’ superb personality mapping research around the web - Andrew Sullivan, Matt Yglesias, Tyler Cowen, and more. Gene Expression has more maps. Here’s the paper.

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3 Responses to “Geography of Personality”

  1. Elizabeth M Says:

    I don’t think it’s any surprise that most neurotics are concentrated in the northeastern part of the country. The extraversion results are unexpected though, with the Dakotas being in the top 10 states. Interesting study.

  2. Adrienne N Says:

    I concur that the “extraversion results” are surprising. After spending almost seven years in the upper Midwest and going out of my way to join in with life/people there, I did not come back to the Pacific Northwest feeling that these folks were extroverts. I agree that they have stronger ties to community, but I felt it had the polar opposite effect of making them fear outsiders and thus, more insular. Their low openness scores might also support this. Interesting, nonetheless…

  3. Big Think mobile edition Says:

    [...] Place in The Economy), dovetails with this new study,  reproduced the agreeableness map in his Geography of Personality post.  He also includes links to a PDF of the research paper and to a number of blogs that [...]

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