Richard Florida
by Richard Florida
Thu Jun 11th 2009 at 12:04pm EDT

You Are Where You Eat

Vespa. The new S. Born to be square.

A reader writes:

Another issue that is starting to arise outside of your writing is the future of food production. I would like you to consider how your view of future urban areas would interact with increasing commodity prices for basic food stuffs. Northern to central Virgina is an interesting case in point. There is a vibrant rural community, filled with local food-growing ex-urban dwellers. In the late 90’s up to this crash, they were competing with Mc-mansions for land. Can these extended regional urban/suburban/rural areas continue? Or will the increases in prices on food commodities further separate urban and rural as the need to increase productive yield becomes the only value of rural farm land?

I asked Betsy Donald, a geographer at Queens University who has done extensive research on the creative food economy, about this.

The creative food economy has profound implications for sustainable economic development because place and providence become central to quality food making, marketing and lifestyle. Food, unlike any other commodity on the planet, is intimate: we eat it and therefore how we eat it has implications for a host of policy related issues around job creation, health, hunger, ecosystem protection, carbon footprint, labor practices, cultural awareness and diversity.

There is a huge movement toward preserving prime farmland on the urban fringes through efforts to resolarize the farm, but also a budding trend toward urban gardening. Recall during World War II that 40 percent of produce consumed in America came from private “Victory Gardens.” Now these urban gardens are making a comeback – with more attention paid to organic and diverse food production (think Michelle Obama’s White House Garden) and San Francisco’s recent veggie planting on the grounds of City Hall. In Seattle, a local program offering public gardening plots has 6,000 plots assigned and a waiting list of 700 people - an aspect of the food economy that integrates local, organic and ethnic food production.

Some of this creative food production draws on more traditional farming practices, but much of it also challenges it by calling for more sustainable forms of food production that reduces the need for both fertilizers and pesticides and cleverly used polycultures to produce large amounts of food from little more than soil, water and sunlight (as is going on in Argentina and Brazil). It calls for a more holistic vision of the food economy that views food as a prism through which we can explore the scope and complexity of many of our most pressing economic, social and ecological issues.

She’s on to something. The demand for higher-quality food – both from individual consumers and from restaurants – is already leading to a tighter, more organic, higher-quality food supply chain. Adding creativity, so to speak, to food production will increase its value; we’ll pay more for it, and that will make this kind of food production economically more viable. Who knows? Perhaps the economics will someday enable the remaking and reuse of declining ex-urbs as centers of more vital, higher-end, creative farming communities.

5 Responses to “You Are Where You Eat”

  1. Michael Wells Says:

    Oregon’s land use law is a model for preserving farmland close to cities and makes smaller farms that sell to farmers markets and organic grocers possible a few miles from the city center.

    Unfortunately, the kind of thoughtful rural Republicans that initiated and backed it (with the support of urban Democrats) have been driven from the Party and it would be hard to replicate in today’s political climate. The anti-planning yahoos like Randy O’Toole talk about the urban growth boundary as if it were a plot by liberal city planners, but it was in fact the Farm Bureau and old-style farmers worried about California-style sprawl that were the driving force. O’Toole knows this because he lived here, but it doesn’t fit his narrative.

  2. Michael Wells Says:

    A story in today’s Portland Tribune says that local farmers’ markets are booming during the recession. Overall numbers of shoppers is way up and sales are up 20% from last year. Purchases made with Oregon Trail cards (which replaced food stamps here) are up at the Saturday market downtown from $800 a weekend last year to $2,000 this summer, and the season isn’t at its peak yet.

    Whether this is because of the national effort to get people to eat better or shoppers trying to save money, is hard to say. Sales go down towards the middle and end of the month during the weeks furthest from paydays. But the farmers market vendors branch of creative agriculture is defying the elite image of locally grown fresh produce.

    Here’s the story:
    http://www.portlandtribune.com/news/story.phpstory_id=124466994574899200

  3. Michael Wells Says:

    The link missed some punctuation and wouldn’t work. Trying again:

    http://www.portlandtribune.com/news/story.php?story_id=124466994574899200

  4. Scott Says:

    John Robb, author of Brave New War, has been addressing this in his series of blogs on Resilient Communities – turning them into self-sufficient cells rather than depending on long distance, easily disrupted chains. Also, Gene Logsdon writes in his book All Flesh is Grass about pasture farming – how chickens, etc., can be sustained on a small lot of less than an acre. Finally, Joan Dye Gussow talks about growing your own supply of vegetables and fruit in her book, This Organic Life. Local solutions abound…

  5. Pamela Price Says:

    Happy to see the cross-pollination of creative class and sustainability addressed here, Richard.

Leave a Reply