Posts Tagged ‘Creative Class’

Steven Pedigo
by Steven Pedigo
Tue Jun 23rd 2009 at 6:15pm EDT

Creative Noosa - A Success!

Tuesday, June 23rd, 2009

CCG recently finished up a Creative Community Leadership Project in Noosa, Australia. The program was a true success with the original group of catalysts championing several successful initiatives. 

As the program moves forward into the second year, it will operate under a broader umbrella - the Sunshine Coast Regional Alliance. The program’s goal will be to build off of Noosa’s success and extend the Creative Community project to the entire Sunshine Coast.

Read more about the coverage here:

Noosa Journal - Now it’s over to you…

Noosa News - Change of name is a Sunshine Coast merger

Sunshine Coast Daily - Handover stretches benefits of alliance

Zoltan Acs
by Zoltan Acs
Wed Jun 17th 2009 at 4:40am EDT

The City of Your Dreams

Wednesday, June 17th, 2009

Some topics, like some years, seem never to go out of fashion. So with the ranking of cities. This is in part due to the almost endless ways in which the pie can be sliced and the endless interest in the different types of fruit. Surveys throw up different results. In one of the newer slices, Tyler Brule ranks the most livable cities in the world in the FT. The index is based on Monocle’s “world’s most livable cities.”

Zurich, Switzerland wins as the most livable city in the world followed by Copenhagen and Tokyo. But Copenhagen is the most interesting result. I have spent some time in Copenhagen recently and have been curious about several things. The Danes are the happiest people in the world, are the most entrepreneurial, and now have one of the most livable cities. Curious. I wonder what the Baltic states have that the rest of us do not? Is it the homogeneous culture, is it the low level of stress? In the sixties the Danes decided not to teach children how to read because it was too stressful. College students get a stipend to go to school. And the city, well it is also a very livable place with almost everyone on bicycles, including women with babies in the winter.

Zurich

The most ‘liveable’
20092008
14Zürich
21Copenhagen
3-Tokyo
42Munich
5-Helsinki
67Stockholm
76Vienna
810Paris
9-Melbourne
1014Berlin
1112Honolulu
1213Madrid
1311Sydney
148Vancouver
15-Barcelona
1617Fukuoka
17-Oslo
1822Singapore
1916Montreal
20-Auckland
2118Amsterdam
2220Kyoto
2321Hamburg
2423Geneva
2525Lisbon
*First time on list: Oslo and Auckland
Dropped off: Minneapolis and Portland
Source: Monocle
Zoltan Acs
by Zoltan Acs
Tue Jun 16th 2009 at 11:38am EDT

Are Recessions Good for Entrepreneurship?

Tuesday, June 16th, 2009

Entrepreneurship seems to be the cure all for almost everything including the common cold. In a recent paper, the Kauffman Foundation found that the number of Fortune 500 companies and Inc 500 companies were founded in bear markets. A bear market is when stock prices are more or less falling and a bull market is one in which they are rising. Now this seems counter-intuitive at first. Would you not start a business when times are good? In bad times, if other firms are having trouble selling goods and services, why would you start another one? However, there is another aspect to this. If you lose your job you might have to start a business (a necessity entrepreneurship). But I do not think many of these would grow up to be Fortune 500 companies.

So how do we explain the Kauffman finding? Well, a quick look at bear and bull markets reveals a very interesting finding. Over the whole of the 20th century we found about three bear markets (the market rising) and about three bull markets (the market falling). Each is about 15 years, give or take a little. Keep in mind that a bear market does not mean recession. Recessions are short, but bear markets can last a very long time. In fact, the current bear market stated about 2001 so we are about halfway through if you take the more or less 15-year average. So it is not surprising if about half of businesses are started in bear markets. In fact, a quick look at the statistics suggests that the start-up rate of new firms is not very sensitive to recessions. They are around eight percent. They never fall by 50 percent and never rise by 50 percent.

So what does this finding tell us? Nothing I am afraid. It is business as usual. In good times and bad times Americans will start businesses. I would suggest that the creative class start-up rate is also very steady in the recession. The regional variation of this might also be very interesting.

Steven Pedigo
by Steven Pedigo
Fri Jun 12th 2009 at 8:35pm EDT

Shrinking Cities

Friday, June 12th, 2009

We always think of urban planning as the preparation for population and job growth. But, should some cities  plan for population and job decline?

Today, I was on NPR’s To the Point to discuss shrinking cities and the idea of planning for communities that are experiencing significant population decline. For today’s conversation, Flint, MI served as an intriguing case study. Some communities like Flint, MI are actively practicing land banking.

Take a listen.

NPR’s To the Point: Honey I Shrunk the City: Bold Ideas for Declining Urban Centers

“For years, urban planning has been all about growth. But in recent years, with the decline of American manufacturing, a whole new school of thought has emerged. It’s all about shrinking, not growing. As more and more metropolitan areas lose populations and healthy tax bases, guest host Sarah Terry looks at how are cities coming up with new solutions to control the change, instead of simply trying to cope with it.”

Listen here.

Profile here.

Should cities and communities plan for shrinking populations? Can this be part of a comprehensive economic development plan for declining communities?

Richard Florida
by Richard Florida
Thu Jun 11th 2009 at 10:21am EDT

Music - A Fruit Fly Industry

Thursday, June 11th, 2009

Hypebot ran this three-part post recently.

Part I: Music & The Creative Class: A Fruit Fly Industry

Creative class book Richard Florida and his 2005 bestseller The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life gave voice to a movement to revitalize cities by attracting and nurturing the “creative class” - a socioeconomic group of 40 million that makes up 30% of the US workforce. There is no shortage of evidence of the power of the creative class to transform post-industrial cities, but how music, along with the companies that follow and feed it, contribute to the Creative Class is just beginning  to get special attention.

Musicians make up a small subset of the Creative Class which also includes artists, scientists, engineers, educators, programmers, researchers, designers and media workers as part of a “super creative core” that accounts for just 2% of US jobs.  Knowledge based workers in professions like health-care, business and finance, the legal sector, and education that “draw on complex bodies of knowledge to solve specific problems” make up a larger group of creative professionals.

But music is now being recognized as a fruit-fly industry - an early indicator of new technologies, new business models, and the economy in general. “Music is a highly competitive business - a hyper-competitive market in miniature…

But just as music matters to cities; cities also matter to music. Even in an age when messages and mixes travel around the globe in seconds, where musicians and other members of  the creative class live and create matters.

Part II: Music & The Creative Class: How Music Can Transform America’s Cities

When Richard Florida wrote The Rise of the Creative Class in 2005 music was barely a blip on the social economist’s radar. Now Florida and his colleagues are beginning to recognize music and the businesses and professionals that follow and service it as “fruit fly” industries - early indicators of new technologies, new business models, and the economy in general.

“Musicians are quintessential examples of free-agent workers, mixing income and seeking out affordable, creative places to do their work. And the concentration of musical talent and firms into clusters and scenes - in an industry which requires little in the way of capital infrastructure and fixed costs - can help us better understand geographic clustering across a wide variety of fields”.

Others from Memphis to Mussel Shoals to the Blue Ridge Mountains around Roanoke, VA are using their musical heritage to try to revitalize their cities and regions.  In some areas new scenes are  also being built from the remnants of the old.

Proof that clusters of musicians or “scenes” can transform a community abound. Berlin, London, Los Angeles and New York were once, and to some degree still are, in part defined by the music created and musicians that live there. More recently Nashville, Austin and Brooklyn have all benefited from the music.

Part III: Music & The Creative Class: Why Place Matters To Music & Music Matters To Place

In previous installments of Music & The Creative Class, I explored the importance that musicians and the business that follow them play in the growing Creative Class that is reshaping America and much of the developed world.  Not only does music add flavor to a neighborhood or city, as they have in Nashville, Memphis or New Orleans; but musicians are also often “fruit fly indicators” or harbingers of future growth as they have been from Austin, Texas and Brooklyn Heights, New York.

But if musicians mater to place, how much does place matter to musicians. In an era of net based social networking and online collaboration combined with fast and easy travel, it is tempting to say that where musicians live matters far less than it once did.  But in Who’s Your City?, the follow up to Richard Florida’s groundbreaking The Rise of the Creative Class, the author argues that for most “creatives”, where to live is the most important decision of their lives.

Music is most often a collaborative art form and it would be easy to answer…

But wherever White or others makes music, they will need people to perform with and fans to come see them. Look to your left and to your right the next time that you walk down the street. Are your surrounded by other creatives and the people that support them?  Is this your tribe?  If not, can you build one?

The question of how much place matters to music with that fact alone. Musicians need to be near other musicians, but for them to thrive, they also need affordable housing, places to perform and fans to see them. And along with each of these comes businesses, managers and support staff.  Over time, a community grows that then attracts more of the same.

In “Who’s Your City”, Florida recounts the tale of Jack White of the White Stripes moving his band from the grit of Detroit which shaped his sound to the polish and twang of Nashville.  Despite the seeming incongruity, White is thriving because he finds the Music City more professional, less confrontational and less melodramatic. “Like Silicon Valley, it is a place where the best and brightest in their fields can collaborate with other top talent”,  Florida writes, as well as be supported by a shared infrastructure.

Does every musician need to pack up their instruments and flock to the nearest music mecca to make it?  Florida argues that “super star cities” attract and support many creatives.  But musicians and artists, who are so fed by individualized muses may be a bit different than computer programming creatives tethered to their own brand of keyboards. Overtime, for example, Nashville may change the music that Jake White makes just as Detroit helped form it.

Richard Florida
by Richard Florida
Sat Jun 6th 2009 at 9:45am EDT

Unemployment’s Geography

Saturday, June 6th, 2009

The unemployment rate surged to 9.4 percent today. But unemployment continues to fall heavily on certain demographic and class groups and in certain cities and regions of the country, according to the latest figures from the Bureau of Labor Statistics.

Greater Detroit still posts the highest rate for large regions (those with a million or more people), 13.6 percent, down from 14 percent in March. Los Angeles, Tampa Bay, Las Vegas, and San Jose also have rates above 10 percent. Greater Portland, Oregon saw the largest jump in its unemployment rate (+6.9 percentage points), followed by Detroit (+6.6 points) and greater Charlotte (+6.4 points). Iowa City (3.2 percent), Des Moines (4.6 percent), and Salt Lake City (five percent) post the lowest unemployment rates.

Ryan Avent notes the resilience of Washington, D.C. and of the Bos-Wash mega-region across the board as well as college towns. He also points to the surprising strength of the “eastern Rust Belt” especially Buffalo, Scranton, Syracuse, and Pittsburgh. These places all  experienced the kind of hit Detroit is taking today roughly a generation ago. They have had time to stabilize the economic trauma and to begin to rebuild around universities, heath care, technology, and creative industries.

Large increases in regional unemployment remain heavily concentrated in regions with large fractions of blue-collar working class jobs. The change in unemployment from April ‘08 to April ‘09 is closely correlated (0.39) with the regional concentration of working class jobs - that is, jobs in industrial production, transportation, and construction, according to an analysis by my colleague Charlotta Mellander.

Regions with higher levels of the creative class and higher levels of human capital have fared much better. (Year-over-year, change in unemployment is negatively correlated with both the creative class, -0.29, and human capital levels, -0.35, the percentage of adults with at least a bachelor’s degree).

Unemployment does not appear to be related to regional income levels (the correlation between the two is insignificant). And it tends to fall more heavily on regions with higher housing prices (with a significant positive correlation between the two of 0.18) - perhaps an artifact of the bubble.

Interestingly, regions with large concentrations of lower-end service jobs (like food prep, building maintenance, and personal care services, which are typically seen as the worst and least secure kinds of jobs) are holding up much better than those with large working class concentrations. (Change in unemployment is negatively correlated, -0.29,  with large concentrations of these standardized service jobs).

Seems to me, we’d be much better off developing new strategies to improve wages and working conditions in this sector - by say speeding the dissemination of better management models and improving innovation and productivity - instead of bemoaning the loss of blue-collar jobs or, worse yet, bailing out failed manufacturing firms.

Martin Kenney
by Martin Kenney
Mon Jun 1st 2009 at 9:40am EDT

Wasting Creative Talent

Monday, June 1st, 2009

Yesterday, The New York Times had one of the most frightening articles I have ever read.

In what I think is one of the most perverse misuses of our creative talent that I have ever heard, President Obama is launching a massive Reagan-like Cybersecurity Cold War that has the military-industrial complex salivating. This is expected to soak up the trained computer scientists from Silicon Valley and put them into super-secret R&D.

Instead of creating value for the global economy, they will now be sequestered in high-security laboratories where the knowledge they create will only slowly, if ever, leak out to the commercial world. Mind you, this initiative is being pushed while Harvard and many other universities are considering firing tenured faculty. If a massive military cybersecurity program is the change that the current administration believes is going to assist the U.S. economy in overcoming the worst crisis of the last 75 years, then the future for us and our creative class is likely to be grim indeed.

It is my belief that openness, information exchange, and creating value for the consumer has been the hallmark of U.S. success and what made us a beacon for brilliant people from around the world. By taking some of best and brightest and sequestering them in laboratories shrouded in secrecy, we are taking a deliberate step in the wrong direction.

Can a creative economy be built on directing resources in such directions?

Richard Florida
by Richard Florida
Sat May 23rd 2009 at 12:00pm EDT

Class and the Happiness of Nations

Saturday, May 23rd, 2009

Over the past week, I’ve discussed the role of class in economic performance, innovation, and entrepreneurship. But what about happiness? There is considerable debate over the happiness of nations. The Easterlin paradox suggests that there is little or no relationship between a country’s economic development and its level of happiness in comparison to others. A recent influential paper by economists Justin Wolfers and Betsey Stevenson contradicts the Easterlin paradox, finding a clear relationship between economic development (measured as GDP per capita) and happiness. In other words, countries that increase their wealth become happier, and countries that increase their wealth more than other nations become happier than others.

But what about the effects of class on happiness? Are societies in which a greater share of workers are members of the creative class on balance happier than those with large working class populations?

To get at this, Charlotta Mellander used data on happiness - measured as overall life satisfaction - from the Gallup Organization’s World Poll.

The results could not be more striking. Happy nations appear to be creative class nations.

Nations with a large concentration of the working class are far less happy. In fact they appear downright unhappy. Perhaps Marx was right after all about the alienation that comes from industrial work - or, in this case, the unhappiness found in working class locations.

Source of all graphics: Martin Prosperity Institute

We’ll be doing more on the connection between class structure and the happiness of nations in the future, so stay tuned.

Richard Florida
by Richard Florida
Thu May 21st 2009 at 2:00pm EDT

Class and Innovation

Thursday, May 21st, 2009

Yesterday, we looked at the effects of class on economic growth. Today, we turn to the relationship between class and innovation.

It’s a well-established truism that innovation drives economic growth and development. Nations and regions around the world go to great measures to stimulate innovation in their attempts to create the “next Silicon Valley” which will generate new technologies, improve economic growth, and lift their living standards.

To examine the relationship between class and innovation, Charlotta Mellander used data on patents by country available from the World Intellectual Property Organization. Despite some limitations, patents are the best-available measure of innovation.

The relationships between class and innovation are, if anything, even stronger than between class and economic activity.

The working class and innovation - not so much. Countries with a large working class have much lower levels of innovation.

Source of all graphics: Martin Prosperity Institute

Creative Class Exchange Editor
by Creative Class Exchange Editor
Wed Apr 22nd 2009 at 1:05pm EDT

A Visual of the Creative Class

Wednesday, April 22nd, 2009

This YouTube video offers up a creative (of course!) visual interpretation of job culture- then and now - and describes the many ways in which the working world is continually impacted by the creative class.

Whether you’ve been in the workforce for decades or just a few years, how has the rise of the creative class influenced what you need, require, and expect of an employer and your work environment?