Creative Class

Though U.S. unemployment is in the 10 percent range and we continue to hear people are “just happy to be employed,” a new survey from The Conference Board finds that only 45 percent of Americans are satisfied with their jobs. Even greater numbers of those under 25 are unhappy with their employment.

Here is an excerpt from the On Deadline column/blog at USA Today.

Only 45% of American are satisfied with their work, the lowest level ever recorded in 22 years of surveys, the Associated Press reports.

The figure is down from 49% in 2008, says the Conference Board research group, which conducts the survey.

Workers under 25 expressed the most dissatisfaction — about 64% of them saying they are unhappy in their jobs.

That is a pretty large number of young American workers starting their careers in a negative way. One of the key findings was that most workers don’t find their job interesting.

Doing something interesting — creating something new, solving a problem that is important to a group of people, and working in an industry one is passionate about — is a key driver for talented people.

For some of the talented, this wave of unhappiness in the U.S. workplace will lead them to form new firms or become self-employed. This should lead to greater innovation and societal wealth.

Moreover, smart existing organizations will continue to improve what they offer to talent. Even in the depths of a recession, talent must be satisfied with fair compensation, a stimulating environment and challenging work. This dissatisfaction trend, The Conference Board points out, has been growing for decades.

Living through the current economic downturn, none of us take economic prosperity for granted anymore. We’re aware now, more than ever, of how important it is to cultivate the things that contribute to long-run economic growth and sustained prosperity as well as to regulate and cope with those which can come to jeopardize that prosperity.

Economists mainly agree that there are two things that power long-run economic growth. Thanks to the Nobel-prize winning work of Robert Solow, we know that technology is one. Human capital is another. Detailed empirical studies by Harvard’s Robert Barro and others show the connection between human capital and economic growth.

But what about class – does it matter? Using data from the International Labour Organization, Charlotta Mellander developed class profiles for nations of the world. The graphs below show the relationship between two main classes – the creative class and the working class – and two common measures of economic growth - gross domestic product (GDP) per capita and total factor productivity (TFP).

The results could not be more striking.

The creative class is strongly related to both GDP per capita and total factor productivity. In preliminary statistical analysis conducted by Mellander, the creative class effect was even stronger than that from the well-established human capital measure.

Now look at the graphs for the working class. Societies with large concentrations of the working class have lower levels of GDP per capita and total factor productivity.

Source of all graphics: Martin Prosperity Institute

There’s a great post by Edward Glaeser (in the Economix blog of the New York Times), titled “New York, New York: America’s Resilient City.”

In it, he describes how New York has managed to avoid the decay that has afflicted many large older cities, and, after a brief downturn in the 1970’s, came roaring back as arguably the most influential single city in the world.

His explanation? In a word – “smart people.”

“New York still has an amazing concentration of talent. That talent is more effective because all those smart people are connected because of the city’s extreme population density levels. Historically, human capital — the education and skills of a work force — predicts which cities are able to reinvent themselves and which ones are not. Those people who are continuing to pay high prices for Manhattan real estate are implicitly betting that New York’s human capital will continue to come up with new ways of reinventing the city. “

Glaeser continues, describing why dense cities succeed…

“They thrive by enabling us to connect with each other, which then promotes learning and innovation. The current downturn will only increase the returns to being smart, and you get smart by hanging around smart people. As long as New York continues to attract and connect those people, the city will continue to thrive.”

Now here’s what every city planner wants to know. Is this replicable? Can this success be engineered or encouraged, and are the effects measurable in 10 years, 20 years, a lifetime?

Does anyone have successful examples of campaigns and projects to replicate this resilient infrastructure? Or perhaps, examples of some cautionary unsuccessful attempts?

Best wishes to everyone for a creative and fruitful New Year!

Most economists believe that human capital – that is, education level – is a key factor in regional development. But it’s now dawning on more and more researchers that the kinds of work people do may be more important than just the overall level of education. This focus on what people do, as opposed to what we learn in school – the conventional economist’s measure of human capital – is what originally set me on to write about the creative class in the first place.

This recent report by Todd Gabe of the University of Maine and Jaison Abel of the New York Fed takes a detailed look at the role of occupations and skill in regional growth. The study finds that “knowledge associated with the provision of producer services and information technology are particularly important determinants of economic vitality in U.S. metropolitan areas.” It also reinforces the findings of my own research with Charlotta Mellander and Kevin Stolarick that specific occupations and job categories are especially important to economic development – management, business and finance, science and technology, and also arts, culture, and entertainment.