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Rana Florida is the CEO of the Creative Class Group, managing new business development, marketing, consulting, research and global operations. The firm’s clients include BMW, Converse, Starwood, IBM, Philips, Pinewood Studios, Zappos, Kraft and Johnson & Johnson to name just a few.
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Rana is the author of the best-seller Upgrade, Taking Your Work and Life from Ordinary to Extraordinary. Previously, Rana wrote Creative Spaces for HGTV and the Huffington Post, highlighting public and private spaces that epitomize creativity, innovation, and design. Rana has appeared on The Today Show and MSNBC and was featured on the front business page of The New York Times. Her writing has appeared in Fast Company and Inc.com and she’s been interviewed by the Wall Street Journal, Market Watch, CNN, The Globe and Mail and several others. She writes Your Start-up Life, a business advice column for the Huffington Post where she interviews successful creatives and leaders such President Bill Clinton, First Lady Michelle Obama, sports great Andre AgassiJeans-GeorgeNelly FurtadoPeter MarinoGovernor O’Malley Tory Burch, ABC’s Shark Tank Mark Cuban, celebrity chef Mario Batali, CEO of Zappos Tony Hsieh, architect Zaha Hadid, author Dan Pink, CNN anchor Ali Velshi, creative director Tomas Maier, Mayor Rich Daley and others.