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The Great Reset


  • National Business Book Award Finalist
    April 2011
  • Fareed Zakaharia CNN GPS book of the week
    May 2010
  • “I was privileged to have the opportunity to read Richard Florida’s The Great Reset and consider it to be his most important, most valuable book…thus far. I highly recommend this book to anyone who shares my need to gain a better understanding both of the process by which capitalism in the U.S. has evolved during the past 140 years and of its impact on where people live and work. The Great Reset is a brilliant achievement. Bravo!”
    Robert Morris, management consultant and reviewer of more than 1,900 business books
  • “With a historian’s grand sweep and a geographer’s keen eye for place, Richard Florida shows us how the cycles of capitalism have built and rebuilt the farms, cities, and suburbs that define America. This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.”
    Jeffrey D. Sachs – Director of the Earth Institute, Columbia University
  • “The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery… Must reading for anyone who wants to understand where we are now and where we are headed.”
    Chris Anderson, Editor, Wired Magazine
  • “Few people provide greater clarity on the importance of place in the knowledge-driven economy than Richard Florida.”
    Robert D. Yaro, President, Regional Plan Association, New York
  • “Florida’s work is challenging many of the verities of the field”.
  • “A pioneering cartographer of talent.”
    Fast Company
  • “Never before have I seen anyone capture so succinctly the values and desires of the new ‘creative class’ and the essence of human capital and the creative ethos.”
    John Seely Brown, Former Director, Palo Alto Research Center (PARC)
  • “How the Crash Will Reshape America (March 2009) Nominated for National Magazine Award.”
    Atlantic Monthly
  • Listed by the National Post as one of “… the most promising-sounding books by Canadian authors…”
    Sarah Murdoch, National Post, March 2010
  • “The Great Reset by Richard Florida sets the stage for US Initiative by CEOs for Cities. Big econ shocks leave landscape transformed.”
    Carol Coletta, President and CEO, CEOs for Cities
  • Conference Board Inc. listed The Great Reset as a “Book Worth Noting”
    The Conference Board Review, April 2010
  • “Richard Florida is one of the world’s best-known urban theorists”
    Andrew Price, Good Magazine, April 2010
  • “…raises interesting points about how the latest economic shock plays off some surprising trends.”
    Kyle Smith, New York Post, April 2010
  • Harvard Business Review Recommended Book
    May 2010
  • “In my opinion, The Great Reset to be the most valuable book that Richard Florida has written…thus far.”
    Robert Morris,, April 2010
  • “There’s much in this book to provoke thought.”
    Hardy Green, Daily Finance, April 2010
  • The Great Reset is hailed one of Amazon’s ‘Hot New Releases’, April 2010
  • 2nd in Hot New Business Releases, May 2010
  • Top 5 in New Non Fiction, May 2010
  • Top 10 in New Releases in Business and Investing, May 2010
  • Top 50 Business Books, May 2010
  • One of This Week’s Hot Reads
    The Daily Beast, April 2010
  • “In The Great Reset, Richard Florida offers a thoughtful, generally hopeful assessment of where we are now, how we got here – and how we can rebuild in the future.”
    BizEd, May/June 2010
  • “… immensely stimulating book…”
    Michael Adams, The Globe and Mail, May 2010
  • “A breath of fresh air for anyone hoping that Americans (an economists) will learn from their past mistakes.”
    The Daily Beast, May 2010
  • “Jack Covert Selects” The Great Reset in his monthly book review
    Jack Covert, President of business book retailer 800-CEO-READ, May 2010
  • Miami Herald Book Club Feature
    May 2010
  • “Florida’s latest book, The Great Reset, offers up a future vision for America…”
    Dominic Basulto, Endless Innovation, May 2010
  • “Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam…’The Great Reset’…”
    Nicholas F. Benton, Falls News Church Press, June 2010
  • “… compelling new book, The Great Reset…”
    John Hagel, Edge Perspectives, June 2010
  • 4.5 out of 5 Stars Rating
    Delta Sky Magazine, June 2010
  • “The prescriptions in this stimulating book ought to be on the national agenda. Florida is in the vanguard of something vital.”
    New Urban News, June 2010
  • “…a forward-looking, big picture book.”
    CEO Read, August 2010
  • “The Great Reset is a fantastic book that I think should be read especially by all policy makers seeking an inkling as to what will and should happen in the aftermath of this disastrous financial meltdown…immensely stimulating book…”
    Abby Wong, Malaysia Star, June 2010
  • “A must-read book on the future of the global economy…”
    Fan To Pro, June 2010
  • “…The Great Reset is an interesting, provocative and intelligent book.”
    Richard Pachter, The Miami Herald, June 2010
  • Summer Hot Read
    Elle magazine, July 2010
  • “Richard Florida became an academic superstar with the 2002 publication of The Rise of the Creative Class. His latest work will only add to his phenomenal reputation.”
    Terry Pender, Guelph Mercury July 2010
  • “The Great Reset is an important contribution to help lead to a more sustainable and greener economics.”
    Mike Chitty, New Start Magazine, July 2010
  • “… certainly one of the best and brightest books released this year.”
    CEO Read, August 2010
  • “Top 10 Back-to-School Books”
    Insurance Networking News, September 2010
  • “Economists, historians, and futurists may all find it interesting reading.”
    The Futurist Magazine, October 2010
  • “Best 30 business books this year”
    Investment News, October 27th 2010
  • 800-CEO-READ 2010 Business Book Award
    December 2010
  • The best business books of 2010
    Miami Herald, December 2010
  • Top business books of 2010
    Ottawa Citizen, January 2011
  • The Swedish List of Best Summer Reads
    Chef, July 2011
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