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Books

The Rise of The Creative Class

Praise

  • The Rise of the Creative Class ranks #9 on The Globe and Mail’s list of Bestselling Business Books
    November 2009 – The Globe and Mail
  • “Top 12 Books for Entrepreneurs”
    November 2009 – Workhomemoney.com
  • “ Best Business Book of All Time”
  • “Ten years later, (Florida’s original) book seems prescient.  For the first time, being different is more prized than fitting in and black-and-white thinkers are being left behind.”
    Business Insider
  • “Florida’s book leaves the reader not just with some interesting ideas but with a new perspective for understanding our culture…Well worth reading if you’re seeking a greater understanding of the sociological and economic changes taking place in our culture today…interesting, provocative, and smart.”
    The Boston Globe
  • “Must Read for Management Revolutionaries”
    December 9, 2008 — Wall Street Journal, Author, Competing for the Future and visiting professor, London Business School
  • “Richard Florida’s ‘RISE OF THE CREATIVE CLASS’ … is an important book for those who feel passionately about the future of the urban center. In fact, Florida virtually defines us…. [H]e has outlined the identity of the contemporary city’s core population. Just by daring to use the word class, he’s changed the framework for discussing social and economic inequality.”
    — Herbert Muschamp, New York Times, Year in Review
  • “A powerful, insightful book that reveals the core of regional advantage in the knowledge economy. Never before have I seen anyone capture so succinctly the values and desires of the new ‘creative class’ and the essence of human capital and the creative ethos. This is a book you will read cover to cover and feel enlightened by every chapter.”
    — John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC), and co-author of The Social Life of Information
  • “The Rise of the Creative Class is an insightful portrait of the values and lifestyles that will drive the 21st century economy, its technologies and social structures. To understand how scientists, artists, entrepreneurs, venture capitalists and other self-motivated, creative people are challenging the traditional structures of the 20th century society, read this book. It will convince you that success in the future is not about technology, government, management or even power; it is all about people and their dynamic and emergent patterns of relationships.”
    — Lewis M. Branscomb, John F. Kennedy School of Government, Harvard University
  • “Few people provide greater clarity on the importance of place in the knowledge-driven economy than Richard Florida. The Rise of the Creative Class provides critical insights in how we can build 21st-century cities and regions around the emerging economy.”
    — Robert D. Yaro, President, Regional Plan Association, New York
  • “Florida’s book leaves the reader not just with some interesting ideas but with a new perspective for understanding our culture… Well worth reading if you’re seeking a greater understanding of the sociological and economic changes taking place in our culture today… interesting, provocative, and smart.”
    — The Boston Globe
  • “Prof. Florida’s book is an intellectual tour de force, scholarly yet colorfully written, with interest to members of the creative class.”
    — Globe and Mail (Canada’s leading newspaper)
  • “… attracting the type of attention usually garnered by salacious fiction or celebrity tell-alls, from packed readings to a rapid ascent up Amazon’s bestseller list. … Public policy and regional development books are often considered best as a cure for insomnia, but Florida’s work is challenging many of the verities of the field.”
    — Salon.com
  • “The creative-capital theory turned out – at least after preliminary testing – to provide the best explanation for Austin’s high-tech transformation.”
    — New York Times
  • “A vibrant and fast-paced romp… Florida’s research and experiences over the past decade have given him the foundation on which to build a new view of business reality…”
    —InformationWeek
  • “… a pioneering cartographer of talent.”
    — Fast Company
  • “…a seminal book that was written 10 years ago that has since redefined the economic policies of major cities throughout the United States.”
    — Derrick Braziel, NUVO Newsweekly
  • “A smart and interesting book that takes a well-known cultural phenomeno…the critical massing of technology and creative workers of talent in certain cities…and mixes in some new elements about why they cohere”
    — AlterNet
  • “The Rise of the Creative Class… should be must reading for everyone…particularly elected officials, senior business executives and economic development specialists.”
    — Gulf Coast Business Review
  • “…a stunningly original and intriguing book…”
    — Entrepreneuership and Innovation
  • “An exhaustive study that ought to be read by every city planner and economic developer who wants to thrive in the next century… It tells us a lot about ourselves, where we’ve been and where we are going.”
    — Shreveport Times
  • “A smart and interesting book…”
    — AlterNet
  • “Florida draws a vivid picture of what it takes to make a great 21st-century city.”
    — Denver Post
  • “Cuts to the core what mindsets and skills are necessary to professionally and socially make one’s way in the 21st century…”
    — O’Dyer’s PR Daily
  • “Florida’s work is thorough, compelling and worth reading…”
    — The Citizen’s Weekly Reading
  • “The new way of thinking is: the more music you have, the more art, the preserved downtown–the more creative the influence is on where you live.’”
    — Actress, Cybill Shepard on The Rise of the Creative Class
  • “…a very inflential book…”
    Gainsville Sun, April 2010
  • “Richard Florida’s first book, The Rise of the Creative Class, is a must read for anyone that cares about entrepreneurship and entrepreneurial communities.”
    Fast Company, August 2010
  • “Mayor Tulley suggested all mayors read the book, ‘The Rise of The Creative Class’ by Richard Florida.”
    Mayor Tulley, Titusville Florida
  • “If I could order all of Philadelphia to read one book, it would be …The Rise of the Creative Class…because this points to how we can take advantage of our great potential to become a world class city and region.”
    Carol Fixman, Executive director, Philadelphia Education Fund
  • “Fast Company Business Book Hall of Fame”
    Fast Company, March 2011
  • “In his landmark book, ‘The Rise of the Creative Class,’ Richard Florida turned our understanding of economic development upside down.”
    The Star Press, August 2012
  • “WHEN Richard Florida’s book The Rise of the Creative Class was published in 2002, it was received simultaneously as a cultural snapshot, a flattering social portrait and a plan of action. It put forward the intoxicating idea that where creativity gathers, economic success follows.”
    The Australian, August 2012
  • “In his landmark book, ‘The Rise of the Creative Class,’ Richard Florida turned our understanding of economic development upside down.”
    The Star Press, August 2012
  • “Richard Florida set off a nationwide discussion when his 2002 book ‘The Rise of the Creative Class. And How It’s Transforming Work, Leisure and Everyday Life’ came out..”
    Courier-Journal, August 2012
  • “In the ten years since Richard Florida published ‘The Rise of the Creative Class’ his research has influenced ideas about economic development and urban planning around the world.”
    The State Journal Register, September 2012
  • “Great read…”
    Design Feast, September 2012
  • “You’ll hear business leaders around town citing “The Rise of the Creative Class” by Richard Florida, a book that Hamilton describes as starting ‘a ripple in our community.’ ”
    The Charlotte Observer, November 2012
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