features & reviewsWhether you're a city lover, have a keen interest in our economy, or an arm-chair social scientist seeking to understand global trends then this book will give you much to ponder. Tim Harford finds out why deciding where you live could be the most important decision of your life. The Financial Post's top ten PLACE matters. It affects your career chances, your choice of life partner, and, according to transplanted American economist Richard Florida, your chances for personal happiness and fulfillment. Columnist Rheba Estante's personal perspective on how your city of residence brings joy or sorrow. Spectrum investigates Ireland's response to its changing ethnic and cultural makeup. Through debate, comment and analysis of the international context, Spectrum explores how Ireland is coping with its new multiculturalism. The programme is presented by Zbyszek Zalinski. Richard Florida presents a potent argument for why a few cities are emerging as extremely successful economic powerhouses, while most are in decline. Florida argues that we are now able to choose a place to live from cities around the country and all one needs to do is match a city’s personality and social possibilities with our individual needs and preferences also arguing that these needs can change withdifferent stages — early career, raising a family and retirement — of life. Book reviews by Dr. Albert Mohler Florida argues that where you lives affects everything from how much money you make to how happy you are. Throughout and since his successful campaign for Lexington mayor, Jim Newberry has cited the writings of urban studies theorist Richard Florida, whose best-selling Rise of the Creative Class has contributed to a surge of urban revitalization efforts from coast to coast. Richard Florida says cities must pander to creative types In 2002, with his best-selling book The Rise of the Creative Class, Richard Florida kick-started a national conversation about cities can attract the kind of people that will help them grow and compete. We assume in an age of globalization that it doesn't matter where you live: Technology allows us to do our jobs from home, be it on a tropical beach or in a rural community. Best-selling author and urbanologist Richard Florida disagrees. Globalization and technology have created new options of working from anywhere, but that hasn't de-emphasized the importance of where a worker lives. Arguably, place is becoming more important.Reprinted and/or posted with the permission of Daily Journal Corp. (2008) For the first time ever, says author and Toronto University's Business and Creativity Professor Richard Florida, many of us have the freedom and economic means to choose our place — and the opportunity to find the place that fits us best is even more important than choosing a career or even a spouse. Richard Florida on NPR says many of us have the freedom and economic means to choose our place — and the opportunity to find the place that fits us best is even more important than choosing a career or even a spouse. Bestselling author, academic, and prominent public intellectual Richard Florida talks to Joseph Planta about his latest book, Who's Your City? How the Creative Economy is Making Where to Live the Most Important Decision of Your Life (Random House, 2008). Author Richard Florida argues that for people in creative fields, it’s important to live near each other in order to spark innovation and drive regional economies. Florida maintains that where you decide to live has far-reaching consequences, and as the title suggests, this decision may be the most important one that you ever make. Psychologists have shown that human personalities can be classified along five key dimensions. Each of these dimensions has been found to affect key life outcomes. It turns out these personality types are not spread evenly across the country. They cluster and how they cluster tells us much. Richard Florida took on Thomas Friedman and challenged his notion that the world is flat - suggesting instead that it is "spiky" by pointing out that the real economic activity happens within cities, not countries and that it DOES matter where you live even though technology has seemingly made it easier to do business anywhere. For The Realtor.Com Addict Who Dreams Of Living Somewhere Else-If She Could Only Figure Out Where "Success and contentment may depend as much on choice of location as on choice of spouse or job". Florida — social theorist, geographer, urban planner and guru of the globalization debate — believes the place we choose to live has more of a bearing on future success and happiness than the more micro-level decisions of career and relationships. Everyone has heard the theory by now: Thanks to the Internet and other high-tech elements of globalization, the world is flat. That is, economic forces are increasingly spread across a world without boundaries, helped by everything from faster transportation to the Web. “If everything that exists has a place, place too will have a place, and so on ad infinitum." -- Aristotle. It's not very often that the author of a book discussing economics and sociology for a general readership starts with a quote by the Greek philosopher Aristotle. But when the writer is the thought-provoking intellectual Richard Florida -- who claims in his new book, "Who's Your City?," that the selection of where to live ranks as life's most important decision -- it's easier to see why he found Aristotle's quote both appropriate and prescient. Seattle already has the ingredients of what author Richard Florida calls a superstar city: an abundance of talent, knowledge industries, tolerance and the kind of dense, urban fabric that encourages the creative class to thrive. Discussion of three maps in Who's Your City? Portland and Who's Your City? Calgary and Who's Your City? The Singles Map Considering your next big career move? In exclusive excerpts from his new book, “Who’s Your City?,” Richard Florida explains why that decision should be all about location, location, location — and profiles the top new regions for great jobs and companies. Richard Florida wants us to add another dynamic to the life-altering decisions we make: where we live How Toronto fell over heels for an American urbanist named Florida. Which cities have a surplus of single men (or women)- and what that means for the country Review by Andrew Welsh-Huggins of the Associated Press Book review by The Candaian Press that says forget flat world theory of globalization Denver grabs lofty rank in global economy “…the most entertaining chapter addresses America's distribution of what psychologists call the "big five personality traits": Here are the top 10 hardcover fiction and non-fiction books in Canada compiled by Maclean's magazine. Financial Times review of Who's Your City? Who's Your City? ranks in at 2nd best seller by the West Side Barnes and Noble in El Paso. 'Economic Geographer' Richard Florida says location matters more than ever in today's global economy, which is powered by a surprisingly small number of places. We make three critical choices in our modern, globalized lives. One's job: What to do? One's partner: Who to do it with? One's home: Where to live? Today on Word of Mouth, writer and researcher Richard Florida tells us why picking a place to live may be the most important decision we ever make. How places are experiencing unprecedented decline and threaten to become tomorrow's slums. "Who's Your City? is an emotional call to action for people to live in cities and towns that best suit their personalities" says the Australian Financial Review. Toronto Globe and Mail-Richard Florida always believed the world was shaped primarily by social and economic factors. Then he discovered the central role played by psychology. William R. Winkeke and why Madison is a fine place to live Rotman School of Management Press Release for Who's Your City? It’s a mantra of the age of globalization that where we live doesn’t matter. We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup. Nations have long been considered the fundamental economic units of the world, but that distinction no longer holds true. Today, the natural units -and engines- of the global economy are megaregions, cities and suburbs in powerful conurbations, at times spanning national borders, forming vast swaths of trade, transport, innovation and talent. Book review by Linda Stankard of BookPage ...this thought-provoking and seminal work will surely be studied, not only by scholars but more importantly by consumers pondering a move... Why were we live can be as important as whom we marry. In an exclusive excerpt, the guru of the Creative Class explains the peaks and valleys of the global economy. Book Review Time Out Chicago
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| news articlesAccording to the singles map constructed by the team at the Creative Class Group, it tells you almost exactly how many more single men than women there are in certain parts of the country ... and how many more women than men in others. In his best-selling book, Who’s Your City?, Dr. Florida argues that the world is a “spiky place”, characterized by a concentration of economic activity, innovation, and resulting prosperity in a relatively small number of urban hotspots around the planet. A report by Richard Florida and Kevin Stolarick, at the Martin Prosperity Institute, in Who's Your City? looked at 363 metropolitan areas to drum up a list of the top spots for singles. Richard Florida says “a relatively small number of locations still produce the lion’s share of innovation.” These places continue to attract the most talented people from around the world, who then “combine and recombine in new and innovative ways that increase the odds that something great will emerge.” In Who's Your City?, the follow up to Richard Florida's groundbreaking The Rise of the Creative Class, the author argues that for most “creatives", where to live is the most important decision of their lives. The upper East Coast is the best place for men to find more single women, according to the chart created in Richard Florida's book "Who's Your City", using census results. Where you live is among the most important decisions you’ll ever make argues Richard Florida, author of Who's Your City? Young singles between the ages of 20 and 29 are looking for a few key ingredients: cities with diverse job opportunities, an abundance of potential life partners, and many universities. The opportunities that have the best long-term prospects are not warehouses in the middle of nowhere, but a dense, healthy downtown that mixes uses, welcomes artists, leverages the university and college, and brings creative people together to solve problems. Can this become Hamilton? Richard Florida references Ottawa is a forward-looking mecca for what he calls the “Creative Class” the highly skilled, highly mobile knowledge workers he sees as key to economic productivity now and in the future.In the Canadian edition of Who’s Your City?, Florida puts diverse, tolerant Ottawa well ahead in the global competition for such brainpower Best-selling author and urban theorist Richard Florida, in his new book, "Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life," suggests that despite technology and globalization, the dictatorship of location is not over, and place is not only important, it's more important than ever. Best-selling author and urban theorist Richard Florida, in his new book, "Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life," suggests that despite technology and globalization, the dictatorship of location is not over, and place is not only important, it's more important than ever. In this excerpt from the Canadian edition of "Who's Your City?" author Richard Florida argues that, while Canada's cities have done well to avoid some of the economic disparities of U.S. cities, they will need to work harder still. In his new book Who’s Your City?, Florida makes the case that deciding where to live is possibly the most crucial life decision a person can make, right up there with what to do for a living, who not to marry, and whether to have kids or just keep renting. Older generations accepted their geographic place as a given. If the UAE is viewed as a place less open to, immigrants or young people, the country will fall considerably behind other creative global giants, says Richard Florida, Author, Who’s Your City? and Director of the Martin Prosperity Institute, University of Toronto, in an interview with the Khaleej Times here. In the just-released Canadian edition of his best-selling guide to cities, Who's Your City? academic Richard Florida says Canada's urban municipalities need to stop being so humble, because they already have many of the qualities American cities are trying to achieve. They have a strong middle class, relatively safe streets, dense urban footprints, a strong social safety net and well-educated workers. This recession is a "great reset" that offers Canada a chance to emerge from the shadow of its reeling southern neighbor, says Richard Florida The world may indeed have shrunk to one global village due to technology. But that does not make the city you choose to live in any less important, according to renowned urban theorist and best selling author of Who's Your City? Richard Florida. Richard Florida, and the much-anticipated Canadian edition of his bestselling book Who’s Your City?, can help you figure out if you’re in the right place at the right time to do what you do. A conversation with Richard Florida about the importance of place and how the recession will reshape America's cities. Richard Florida, author of "The Rise of the Creative Class," has always had nice things to say about Madison, Wisconsin. Florida has long argued that communities which offer a stimulating working environment for creative people will thrive in the 21st century. This includes towns that embrace the arts, pop music, gay people and ethnic food. Richard Florida, author of “Who’s Your City?” and director of the Martin Prosperity Institute at the University of Toronto, sees the gravitational pull away from Wall Street and toward more creative industries as part of a necessary economic recalibration. The first in a series of three columns on The Creative Economy written by Couleur NB President David Hawkins. In Who's Your City, I make an argument about the importance of "place" in the global economy and how it is creating a spiky world... Where you lives matters to your career and your happiness. Mason Riddle interviews Richard Florida on Who's Your City? Who's Your City? makes Planetizen's Top 10 for 2009 Big Think's list of the best business books of 2008 According to Richard Florida, jobs are moving to people, not the other way around and our fundamental notions about the economy are not holding up. Gainesville is frequently described as a creative community by its leaders due to its university, artistic, and technological influences. Who's Your City? and how it applies to Gainesville. A municipality can spark the creativity of its community, as well as attract the entrepreneurial “creative class,” by investing in projects that offer a sense of style, place and opportunity for self-expression, Dr. Richard Florida told municipal and community leaders at an event hosted by the Greater Barrie Chamber of Commerce, the University Partnership Centre at Georgian College, Downtown Barrie and the city. Richard Florida is an expert on the role that cities play in economic growth. In his best-selling books The Rise of the Creative Class, The Flight of the Creative Class and Who's Your City?, he argues that the strength of the 21st century economy lies in tapping the power of cities as places where creative people live and work. John Grossman's review of Who's Your City? Richard Florida and Gail Lord explain why cities, and their cultural institutions, are the 21st century's engines of prosperity. Leading social theorist Richard Florida believes New Brunswick's cities need more creative people. Richard Florida says New Brunswick may be lightly populated and relatively rural, but the province is well positioned both economically and geographically to do well in a continually shifting fiscal and social climate. Great cities speed up their metabolic rate to defy the previous generation's imagination. In this edition of Global Business Peter Day hears from Professor Richard Florida of the Rotman School of Management in Toronto, Canada, where he’s the Academic Director of the Martin Prosperity Institute. Given the chance to upgrade neighborhoods, live closer to family or relocate for a better job, many people wouldn't hesitate. Last year, close to 40 million people moved in the United States, according to U.S. Census data released this month. Florida points to growth and economic dominance of “mega-regions” as his premise and notes in his book’s sub-title that “the creative economy is making where to live the most important decision of your life.” The success of a city depends as much on its ‘personality’ as other contributing factors. Florida’s public policy-makers must recognize that mega-regions are the engines of the newglobal economy. They must support Florida’s mega — the 15th largest in the world. Florida's main premise in Who's Your City? is that the world is, in fact, "spiky," and people make very deliberate decisions about where they live based upon a number of factors. One of the most interesting and relevant aspects of Who's Your City? is the interdisciplinary nature of Richard Florida's research. For generations of suburban kids raised in traffic, mixed-use and mass transit will define the future. The urban guru on Vancouver's green beauty, high costs, Olympic Fever and more. Florida offers the premise that most people do not put nearly the same amount of effort in choosing where they want to live as they do in choosing a spouse and choosing a career, but that location seems to be more predictive of our all-round personal happiness. The producers of the Creative Cities Summit 2.0 (CCS2) announced the participation of Dr. Richard Florida as a special lunch keynote speaker for Tuesday, October 14, 2008 Ken Gray examines how Ottawa performs on urban critic Richard Florida's guide to choosing your home “Who’s Your City” is about the places we choose to live and about how we have considerable opportunity to think strategically about this life decision. Cities inevitably, consistently, and dispiritingly punch below their weight politically. City-dwellers, as such, have almost no say in national politics, and invariably end up subsidizing the increasingly-anachronistic lifestyles of their rural compatriots. Richard Florida in Vancouver speaking at the Congress for the Humanities and Social Sciences Richard Florida says Vancouver is poised to become one of the creative cities of the world. Florida addresses group of 500 Portland area business and government leaders gathering to discuss a regional economic report issued by Greenlight Greater Portland. Greenlight Greater Portland, a privately funded economic development group, issued a "prosperity index" today that compared the metro area with nine other western cities and touted its robust economic prospects during the next five years. Florida comes to Portland to help launch Greenlight Greater Portland, a new regional economic development initiative. Writing about the rise of regions as economic powerhouses, Florida outlined the essence of what has made some regions prosperous, while others have languished behind. It comes down to attracting and keeping those who are creative and those who are willing to take risks. Richard Florida, international best-selling author of Who’s Your City and The Rise of the Creative Class will address 500 business and community leaders on Wednesday, June 4, at the Portland Art Museum. Suspecting that happiness might be impacted by psychological as well as the economic and sociological factors he had been studying for years, Richard Florida in his newest book, Who's Your City, explores this connection between personality and where we live. Urban-life guru Richard Florida talks about mega-regions, the future of the Portrait Gallery and the reasons Ottawa can't rest on its laurels As award-winning author Richard Florida writes, Toronto is one of only a handful of cities in the world that sit on the front burner of the rise of the creative class. According to Florida, Toronto-Buffalo-Rochester (TBR) is one of just 40 significant mega-regions in the world. Richard Florida cites Ventura as one of the top cities to live in his new book, Who's Your City? There's more than a grain of truth to the stereotype of the friendly, outgoing Midwesterner, says Richard Florida's Who's Your City? "...personality types are not spread evenly across the country. They cluster..." Richard Florida speaks as part of the Alberta College of Art and Design's Stirring Culture series Richard Florida appears as part of Stirring Culture, the Alberta College of Art and Design's speaker series. In his latest, Who's Your City, Florida explores the idea that mega regions have replaced countries as the primary economic drivers of the global economy. Hamburg May 2008 - Identity Management : Richard Florida Keynote Speaker. In a globalized world, the importance of place will increase rather than vanish. Where we live is becoming an increasingly important aspect of our lives. Author Richard Florida looks at America's "psychogeography" and says personality types tend to cluster—and that understanding those clusters can help us understand the economies and futures of different regions. Aaron Hotfelder recently interviewed Professor Florida about why the choice of where to live is more important than ever, why it's a decision so often overlooked, and how to find the perfect city for you. Over the past decade or so, greater Portland has developed a well-deserved reputation as one of the nation's very best places to live. North Texas has 46,300 more single men than single women - the fourth-largest male surplus in the country. " Who's Your City? is another breakthrough idea by urban life genius Richard Florida. If you are contemplating a move or know someone who is, or are even vaguely interested in the idea of place as self, this book is a must read." If you're a single woman in the Valley, it might be your fault. A new study shows that there are 65,330 more single men than women, age 20 to 64, in Phoenix. In fact, the entire West is awash with single men, according to figures in a new book, Who's Your City? by Richard Florida. The Singles Map Green space, parks and transit can lift Las Vegas' standing WHICH OF THESE two decisions do you think has a bigger impact on someone’s life: finding the right job, or finding the right significant other? No one’s going to argue with the notion that where you live affects your employment prospects. But the place you call home has a lot to do with your chances of finding the right partner as well. Having an enticing “mating market” matters as much or more than a vibrant labor market. Featured Story Interview with Metromode Richard Florida, author of “The Rise of the Creative Class,” gave an interview recently in which he said great things about Dayton. Florida’s Toronto-based consulting group is working with the region’s creative-class types to imagine, organize and realize initiatives that excite especially young and talented people, but that also make a community a better place for everybody. According to Richard Florida, "the good life can be found in places like Grand Rapids, Muskegon, Grand Haven, and Holland", Michigan. Denver and Boulder rank high as "cool cities" Richard Florida notes the world is not 'flat' as we have been led to believe. "People and Institutions. Education, Demographics, Human Geography, Humanity, Communities, Families, etc" Who's Your City? Review How new 'creative classes' are changing cities around the world. Worcester is one of the best cities to raise a family according to Richard Florida Honolulu ideal for empty nesters Cities that are defying the current downturn trend. New Hampshire Union Leader Staff, Benjamin Kepple comments on Manchester's rankings per Who's Your City? The way we house people today seems a bit out of sync with other demands of our highly mobile and flexible economy. Review of Who's Your City by Subterranean Books Event in Hamburg, Germany discusses "choice of city defines your identity" Richard Florida ranks St. Lucia 4 out of 5 for best places for retirees to live in new book, "Who's Your City?" Why the place you choose to live is the most important decision of your life Thriving economies best grow from places that benefit from tolerance, inclusiveness in culturally rich, creative environments
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| creative class communitiesThe proposed ‘new media’ Ignition Festival being planned for Noosa early next year, could spawn the first creative company to come out of the Noosa Creative Alliance project being mentored by well-known international academic Richard Florida. A Sustainable Streets program will be launched in Peregian June 28 with the Green Sunshine project rallying participants for the Living Smart Homes Program. The Richard Florida inspired Noosa Creative Alliance Catalyst program is making headway with plans to promote creative industries across the Sunshine Coast. "We are the creative hub of Tallahassee where visual artists, performance artists, small businesses and entrepreneurs can find a place to showcase their work in an 18-hour downtown environment," Costigan said of Gaines Street. The Creative Region Initiative was launched with the help of Richard Florida who urges communities to develop a creative class of artists and engineers, musicians and high-tech workers — people who think and create for a living — in order to thrive economically. A Youth festival, green sunshine projects, increased success for young businesses, a more vibrant artistic community and communication channels to promote each of them will be put into place in Noosa over the course of the next year. Stage III of Noosa’s Creative Communities project was held at Noosaville, with 30 of the region’s best and brightest taking part in a two-day Creative Communities Leadership Program workshop designed to identify some key initiatives to generate greater economic prosperity. If Dayton wanted to impress somebody, it could do worse than Richard Florida. Recently, he gave an interview in which he said: "I was just in Cincinnati and in Dayton, another city I love. They're historical centers of innovation ... from steel innovation to aluminum innovation, to electronics, to the Wright brothers, to the car. This is one of the greatest innovative and entrepreneurial centers in the world. "They have probably one of the greatest clusters of universities in the history of the planet. They're producing phenomenal talent, but, unfortunately, that talent leaves. ... Richard Florida believes creative people come in all colours and that they are the key to the new economy. If he didn't already have a catchy name, Richard Florida could easily be dubbed Mr. T. His celebrated theory of economic prosperity is based on Four T's. And it was his T for Tolerance that landed the personable American professor in Capital T Trouble when he flew into Noosa last November and media coverage played the gay card. The DDN reports on the results of The Creative Region Initiative. The 32 local "creative class catalysts," the moniker given to volunteers given to grow a creative class in Dayton and Springfield areas, announced five initiatives for spurring the area's economy NOOSA and the Sunshine Coast are among Australia's leaders when it comes to attracting and retaining creative talent, according to the findings of a research report commissioned by the Noosa Creative Alliance. Memphis, TN had a new kind of blues. Despite its rich history and amenities, and strong economic engines such as the FedEx headquarters, the city was losing annual job earnings, mainly because it could not hold on to young, bright talent. The 2000 census showed that Memphis' population grew by 6,000 since 1995, but its net income had dropped by $90 million.
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