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Books
Who’s Your City
Features & reviews
The Bergin Book Report : Who's Your City?
The Bergin Book Report highlights Richard Florida's Who's Your City?
The Oxford American : Featured Writer of the Month Interview with: Richard Florida
Now that Florida has stimulated further debate about the correlation between location and happiness, OA publisher Warwick Sabin asked him to apply his theories to the American South, where a sense of place has always mattered most.
The Urban Loft : Who's Your City? (and the Impact on Church Planting)
Whether you're a city lover, have a keen interest in our economy, or an arm-chair social scientist seeking to understand global trends then this book will give you much to ponder.
BBC Focus Magazine : Who's Your City?
Tim Harford finds out why deciding where you live could be the most important decision of your life.
Financial Post : Business Best-Sellers
The Financial Post's top ten
Winnipeg Free Press : Canadian manual for successful urbanism
PLACE matters. It affects your career chances, your choice of life partner, and, according to transplanted American economist Richard Florida, your chances for personal happiness and fulfillment.
Columnist Rheba Estante's personal perspective on how your city of residence brings joy or sorrow.
RTE Radio Spectrum Ireland Zbyszek Zalinski interviews Richard Florida[www.creativeclass.com]
Spectrum investigates Ireland's response to its changing ethnic and cultural makeup. Through debate, comment and analysis of the international context, Spectrum explores how Ireland is coping with its new multiculturalism. The programme is presented by Zbyszek Zalinski.
St. Louis Commerce Magazine : Book Review Who's Your City?
Richard Florida presents a potent argument for why a few cities are emerging as extremely successful economic powerhouses, while most are in decline. Florida argues that we are now able to choose a place to live from cities around the country and all one needs to do is match a city’s personality and social possibilities with our individual needs and preferences also arguing that these needs can change withdifferent stages — early career, raising a family and retirement — of life.
Albert Mohler The Reading List : The Power of Place
Book reviews by Dr. Albert Mohler
NWA World Traveler : Find Your Happy Place
Florida argues that where you lives affects everything from how much money you make to how happy you are.
Business Lexington : Richard Florida to Lexington: It really is all about the quality of life
Throughout and since his successful campaign for Lexington mayor, Jim Newberry has cited the writings of urban studies theorist Richard Florida, whose best-selling Rise of the Creative Class has contributed to a surge of urban revitalization efforts from coast to coast.
The Tyee : Be Nice to the 'Creative Class'!
Richard Florida says cities must pander to creative types
Sacktown Magazine : Riverfront Q&A Author Richard Florida
In 2002, with his best-selling book The Rise of the Creative Class, Richard Florida kick-started a national conversation about cities can attract the kind of people that will help them grow and compete.
National Post : If you want to succeed, live where the brightest in your field do
We assume in an age of globalization that it doesn't matter where you live: Technology allows us to do our jobs from home, be it on a tropical beach or in a rural community. Best-selling author and urbanologist Richard Florida disagrees.
Los Angeles Daily Journal : The Talent Contest: Looking for an Edge With the Creative Class
Globalization and technology have created new options of working from anywhere, but that hasn't de-emphasized the importance of where a worker lives. Arguably, place is becoming more important.Reprinted and/or posted with the permission of Daily Journal Corp. (2008)
For the first time ever, says author and Toronto University's Business and Creativity Professor Richard Florida, many of us have the freedom and economic means to choose our place — and the opportunity to find the place that fits us best is even more important than choosing a career or even a spouse.
NPR : Why 'Where' Is More Important than 'Who' or 'What'
Richard Florida on NPR says many of us have the freedom and economic means to choose our place — and the opportunity to find the place that fits us best is even more important than choosing a career or even a spouse.
The Commentary.ca : Joseph Planta interviews Richard Florida[www.creativeclass.com]
Bestselling author, academic, and prominent public intellectual Richard Florida talks to Joseph Planta about his latest book, Who's Your City? How the Creative Economy is Making Where to Live the Most Important Decision of Your Life (Random House, 2008).
Inside Higher Ed : The 'College City,' Defined
Author Richard Florida argues that for people in creative fields, it’s important to live near each other in order to spark innovation and drive regional economies.
Business Lexington : Who's Your City? Hometown selection can still make or break you
Florida maintains that where you decide to live has far-reaching consequences, and as the title suggests, this decision may be the most important one that you ever make.
Richard Florida took on Thomas Friedman and challenged his notion that the world is flat - suggesting instead that it is "spiky" by pointing out that the real economic activity happens within cities, not countries and that it DOES matter where you live even though technology has seemingly made it easier to do business anywhere.
For The Realtor.Com Addict Who Dreams Of Living Somewhere Else-If She Could Only Figure Out Where
Business Week : You Are Where You Live
"Success and contentment may depend as much on choice of location as on choice of spouse or job".
Florida — social theorist, geographer, urban planner and guru of the globalization debate — believes the place we choose to live has more of a bearing on future success and happiness than the more micro-level decisions of career and relationships.
Freep.com : It's all about location
Everyone has heard the theory by now: Thanks to the Internet and other high-tech elements of globalization, the world is flat. That is, economic forces are increasingly spread across a world without boundaries, helped by everything from faster transportation to the Web.
“If everything that exists has a place, place too will have a place, and so on ad infinitum." -- Aristotle. It's not very often that the author of a book discussing economics and sociology for a general readership starts with a quote by the Greek philosopher Aristotle. But when the writer is the thought-provoking intellectual Richard Florida -- who claims in his new book, "Who's Your City?," that the selection of where to live ranks as life's most important decision -- it's easier to see why he found Aristotle's quote both appropriate and prescient.
The Seattle Times : Advice from author: Choose where you live carefully
Seattle already has the ingredients of what author Richard Florida calls a superstar city: an abundance of talent, knowledge industries, tolerance and the kind of dense, urban fabric that encourages the creative class to thrive.
Discussion of three maps in Who's Your City?
Portland and Who's Your City?
Fast Forward Weekly : Who's Your Calgary?
Calgary and Who's Your City?
The New York Observer : In New York, It's Raining Single Women
The Singles Map
BNET : Richard Florida - The Next Boomtowns
Considering your next big career move? In exclusive excerpts from his new book, “Who’s Your City?,” Richard Florida explains why that decision should be all about location, location, location — and profiles the top new regions for great jobs and companies.
Tampabay.com : Sizing Up the City to Fit Your Life's Goals
Richard Florida wants us to add another dynamic to the life-altering decisions we make: where we live
How Toronto fell over heels for an American urbanist named Florida.
Associated Press: The World is Not Flat
Review by Andrew Welsh-Huggins of the Associated Press
The Canadian Press : Author says forget flat world theory of globalization, look at megacentres
Book review by The Candaian Press that says forget flat world theory of globalization
Rocky Mountain News : Among the 40 'megas'
Denver grabs lofty rank in global economy
“…the most entertaining chapter addresses America's distribution of what psychologists call the "big five personality traits":
The Candian Press Review : "A Thousand Splendid Suns" by Khaled Hosseini tops Maclean's fiction list
Here are the top 10 hardcover fiction and non-fiction books in Canada compiled by Maclean's magazine.
The Financial Times : Breathing life back into the cities
Financial Times review of Who's Your City?
Who's Your City? ranks in at 2nd best seller by the West Side Barnes and Noble in El Paso.
Canada.com : A Crucial Choice: Where to Live?
'Economic Geographer' Richard Florida says location matters more than ever in today's global economy, which is powered by a surprisingly small number of places.
The Globe and Mail : Bright Lights, Big Cities
We make three critical choices in our modern, globalized lives. One's job: What to do? One's partner: Who to do it with? One's home: Where to live?
Today on Word of Mouth, writer and researcher Richard Florida tells us why picking a place to live may be the most important decision we ever make.
SF Gate : Is Suburbia Turning Into Slumburbia?
How places are experiencing unprecedented decline and threaten to become tomorrow's slums.
The Australian Financial Review : Location Location
"Who's Your City? is an emotional call to action for people to live in cities and towns that best suit their personalities" says the Australian Financial Review.
The Globe and Mail : Who's Your City?
Toronto Globe and Mail-Richard Florida always believed the world was shaped primarily by social and economic factors. Then he discovered the central role played by psychology.
The Capital Times and Wisconsin State Journal : Author Finds Madison is a Fine Place to Live
William R. Winkeke and why Madison is a fine place to live
Rotman School of Management Press Release for Who's Your City?
The Perseus Books Group Podcasts : Who's Your City? podcast[www.perseuspodcasts.com]
It’s a mantra of the age of globalization that where we live doesn’t matter. We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup.
Book review by Linda Stankard of BookPage
US News and World Report : Q&A Richard Florida
Why were we live can be as important as whom we marry.
Fast Company : In Praise of Spikes
In an exclusive excerpt, the guru of the Creative Class explains the peaks and valleys of the global economy.
Time Out Chicago : Who's Your City?
Book Review Time Out Chicago