Richard Florida, author of the new book "The Great Reset" speaks at the 2010 Aspen Ideas Festival about how new ways of living and working can create a post-recession prosperity.

Florida is the author of the bestseller, "The Rise of the Creative Class," which received the Washington Monthly's Political Book Award and was cited as a major breakthrough idea by Harvard Business Review. He also wrote, "Who's Your City?" in which he argues that where we live is becoming increasingly important.