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Dec 31st 1969BMWs most successful ad campaign based on the Creative Class
Creative Class is a core market for products and services. With 40 million members strong, it makes up 30 percent of the U.S. workforce, with 50% of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually!
This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace.
The Creative Class Group has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions. With our intelligence and insights, BMW had its most successful ad campaign in history.
Enlist our help to shape your campaign.