- heading: Ideas don’t have airbags to protect them.
- desc: Collaborated with GSD&M agency executives and senior members of the BMW team to build the “Idea Class” campaign, which was hailed by the agency as “one of its most successful ad campaigns for BMW.”
- titleColor: #000
- titleWidth: 400
- textColor: #555
- textWidth: 315
- area: shape: rect||coords: 378,33,558,79||href: ./../../richard_florida/multimedia_showcase?play=true&media=BMW_ad_campaign_and_creative_class#video||title: BMWs most successful ad campaign based on the Creative Class
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